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Do you look at updates before pledging on a Kickstarter?

Do you look at updates before pledging on a Kickstarter?

  • Yes

    Votes: 22 61.1%
  • No

    Votes: 14 38.9%

  • Total voters
    36

Morrus

Well, that was fun
Staff member
It's a weird phenomenon, and I've noted this over 20+ Kickstarters. Any time I post an update, I get an immediate pledge drop. Without fail.

I've noticed it enough that when people say "Post an update with a preview or something! It will generate more pledges!" I've always been reluctant, because I know it's predictable enough that the funding total will go down immediately.

And when I think about my own KS backing behaviour, I have never, ever looked at updates on a KS before pledging. If it's not on the front page, I don't see it. So for me, no update has ever gotten me to back a KS.

So to the question -- do updates affect your decision to back a Kickstarter? Not should they (of course they should, they're more info), but do they? Do you check the updates before backing?
 

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schneeland

Explorer
Rarely. Most of the time, I look at the campaign description (often also the video if available) and decide if I should back, not back or decide later (i.e. save). Only if the campaign description does not give me enough information, I consider looking at updates.
That being said, I consider an update every couple of days during the campaign a sign for a well-managed campaign (obviously larger campaigns have the advantage that they can post about new stretch goals while smaller ones can mostly share bits an pieces).
 

BrokenTwin

Adventurer
Updates have never drawn me to a Kickstarter, but they have made the difference between me pledging or not. I find in general I can get a better sense of the creator in question from an update than their front page. The latter is usually revised and revised for maximum draw, while the updates tend to show more of the human behind it. That, and updates tend to show a level of engagement as well.
 

Lord Mhoram

Adventurer
Yes. Unless it's an "instapledge" I look at updates on active kickstarters. I look at it as a preview of the communication style for the project as a whole. Very few updates, and lack of answer to question and I will be leery about backing it. Daily (or more) updates (along with stretch goals) and prompt answering of question in comments will make me feel more like backing a project.

Edit to add - this is part of the reason I tend to avoid 2 week / short kickstarters. Unless I know the company I won't pledge on a shorter kickstarter.
 

Zaukrie

New Publisher
Yes, most of the time. Heck, I even read comments sometimes.

Level Up? Take my money already. I might even sign up for the "Tell me it is live" or whatever......so I can jump on it fast.
 

Ath-kethin

Elder Thing
I read updates (and often comments as well) as they come out once I'm a backer, but I've never looked at them ahead of time.

Whatever is on that landing page I'll read, so if updates or stretch goals or whatever end up noted there (like with the Blacklist Miniatures campaigns where need stretch goals were added then marked off as they were reached), but I've never gone into the update posts until I'm a backer.
 

I've backed way too many things, and I do always go into the updates and the comments, to get a sense of what the product actually is going to be (so often, the campaign is lacking in that regard). If I have questions about whether they'll be able to come through with what they promise, I look at updates and especially comments on past projects. (I did this process repeatedly before backing the most recent Broken Compass campaign, for instance.)

I have also dropped after an update, not necessarily because I then said "whoa, this isn't for me," but more because the update reminded me I'd pledged a bunch of money to a product I may no longer be that excited about. I've backed about a half-dozen projects I wish I could take back. Although that's far outweighed by the products that were great successes and I'm happy about, it's always in the back of my mind.
 



Retreater

Legend
It depends. I've dropped my pledges after seeing updates that showed me the project wasn't what I initially thought (which was the case with Massive Darkness 2), but sometimes they put me over the fence to back when I liked what I saw (which was the case with Savage Pathfinder).
So I think in either case, if you get more pledges or cancellations, it's a positive in that your backers are making more informed decisions and are less likely to be disappointed in the product.
 

Eyes of Nine

Everything's Fine
I answered Nope. If it's intriguing to me on the front page, then I'll set a Reminder. If 2 days out I'm still super psyched, I'll back. If not, then I'll wait for the 8 hour reminder 🕰️ . If I'm not super psyched then, I won't back.

I will look at the updates or the comments if something is not clear, or if there's something important missing, like shipping in the US. But otherwise? I don't look at the updates until I back.
 


MGibster

Legend
I'm not really interested in how the sausage gets made. I won't say I've never looked at updates but I generally don't check them. The only campaign I checked in on regularly was the last Zombicide one and that's just because I wanted to see what the next unlocked bonus miniature would be. Hint: It was often a zombie.
 

And when I think about my own KS backing behaviour, I have never, ever looked at updates on a KS before pledging. If it's not on the front page, I don't see it. So for me, no update has ever gotten me to back a KS.
More than half the time, the updates keep me from jumping on it. The ones for Vaesen, however, were what got me onboard. Same for Space Aces. And for Once More into The Void. The LACK of stretch goals for once more was a selling point.

Some, however, I was ready to be on board before the KS. Twilight 2000, Sentinel Comics, and the 8 Minute Empires expansion.

Others, the tone and tibre of the updates made me decide not to... Including one currently ongoing and being hyped even on EnWorld... the updates made it clear to me I'm (1) not their intended audience, (2) more risk averse than I was aware, and (3) unconvinced that they have a clue.

Space Aces, on the other hand, showed that they were clued in. They responded to questions. They kept the stretch goals reasonable. And shockingly, they delivered on time. Fastest KS to product I've gotten, and that's counting several PDF only KS purchases.

Likewise, OMItV sent a preview version at pledge, via a backer-only update. It's very different than I was expecting, in a good way.

my budget is limited. Very limited. So I don't pledge unless I'm certain I am not wasting my money.
 

Ulfgeir

Adventurer
It is the front page that will usually hook me (I will check out the video as well) . If I am undecided about a project, then I will set a reminder, and then come back later to check the updates.
 

Morrus

Well, that was fun
Staff member
And shockingly, they delivered on time. Fastest KS to product I've gotten, and that's counting several PDF only KS purchases.
Hah! I'd be willing to bet not as fast as me! I'm pretty sure I'm the world record holder there (consistently within seconds for PDFs, and physical rewards sent out as soon as soon as KS funds clear). It's something I've gotten down to a well-practised science over 20+ successful Kickstarters. :)
 

Before pledging?
Typically not, unless there's some concern of FAQ

Dunno why an update would cause a drop
Impulse backers being reminded of their pledge and opting out?
 


Ulfgeir

Adventurer
I don't think I have unbacked any project, though there are some that I once I got the product wished I had. But the updates have decided things I were on the fence about. In some cases to back it (like The One Ring 2e), and others to not back it.
 

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