Stereofm said:
So why bother at all with a declining world ? Why not create an interesting new world if you want to attract customers ?
Because it is too much work ?
Because you can bring back a lot of ex-customers, who are far more likely to buy a reboot of a setting they once loved, than to buy some random new setting with an entirely new geography, geopolitics, cosmology, timeline, and minutiae to learn, I think. It's a valid question, but I think what WotC doing is potentially smart. Rebooting is always a tricky business, but I imagine a lot more people watched the rebooted Battlestar Galactica than would have watched an entirely new series with a similar plot, no matter how good. The name has power. This is a less severe "reboot", too.
On the money side, a new setting would require a lot more investment and advertising, and be more of a risk, too.
So given the choice between dropping the setting completely (no risk and no return), creating an entirely new setting (large risk, history shows the initial return is unlikely to be huge), and rebooting the Realms (moderate risk, potentially much larger return), it seems smart.
Of course, for this all to work, as I've said several times, the current FR has to not be making as much money as WotC would like. I.e. continuing with the current FR have to be low risk, definately poor return.
BlackMoria - Ad hominem? That doesn't mean what you think it means. Nothing I've said comments on you, but rather what you've said. You may well be a great guy, but your post made huge assumptions and didn't consider important factors. I have to admit I am kind of offended by seeing such a short-sighted post from someone with a Marcus Cole avatar, though, as it's very out of character for him
