Bagpuss
Legend
What gets me as well (as the fact that a PDF isn't really in competition with print product for a number of reasons) isn't the shelf life of an RPG product (particular D20 supplements) pretty short? If it doesn't shift in the first few months then it could stick around on the shelf for a long, long time. Don't the sales figures for RPG products reflect that? IE: Big money (well for RPGs) in the first couple of months then the sales crash dive.
Surely it would make sense to sell PDF's of older products at a discount, since by then they aren't really in competition with products on the shelf, as their sales have died off.
For example Dragonstar was raved about on the boards before it came out, I'm sure most folks that wanted it will have rushed out and bought it straight away, now months (or is it years) on from release its sales (at least of the core books and early releases) must have trickled to a low ebb.
If the PDF of the core books was release at a decent discount or for free, you would likely see the following.
First you get another chance to do a press release and get the rumour mill working for you on the messageboards and EN-World's RPGNet, etc. front page. This could renew interest in the print version as well (more money for retailers)
Second you would get folks that bought the original books buying the PDF thanks to the lower price, and the additional utility of having the books in electronic format. (More money for you)
Third folks that haven't bought the original book due to limited budget or not wanting to spend so much on something they might not like, will pick up the cheaper PDF. (More money for you)
Fourth some folks that buy the PDF may want to pick up the print version, as its better quality than a laser print. (more money for retailers)
The book probably wasn't selling so well so long after its release date anyway so you aren't in competition with its sales so the retailer can't complain, and the renewed interest might actually help sales of the print version.
Surely it would make sense to sell PDF's of older products at a discount, since by then they aren't really in competition with products on the shelf, as their sales have died off.
For example Dragonstar was raved about on the boards before it came out, I'm sure most folks that wanted it will have rushed out and bought it straight away, now months (or is it years) on from release its sales (at least of the core books and early releases) must have trickled to a low ebb.
If the PDF of the core books was release at a decent discount or for free, you would likely see the following.
First you get another chance to do a press release and get the rumour mill working for you on the messageboards and EN-World's RPGNet, etc. front page. This could renew interest in the print version as well (more money for retailers)
Second you would get folks that bought the original books buying the PDF thanks to the lower price, and the additional utility of having the books in electronic format. (More money for you)
Third folks that haven't bought the original book due to limited budget or not wanting to spend so much on something they might not like, will pick up the cheaper PDF. (More money for you)
Fourth some folks that buy the PDF may want to pick up the print version, as its better quality than a laser print. (more money for retailers)
The book probably wasn't selling so well so long after its release date anyway so you aren't in competition with its sales so the retailer can't complain, and the renewed interest might actually help sales of the print version.