Perhaps a slightly different angle on this...
It would be (from an academic perspective) really interesting to me to:
- See an example contract between a publisher and drivethrurpg.com in order to specifically examine the terms governing the "exclusive" nature of the relationship
- Hear from some of the publishers why they consented to the "exclusive" nature of the business relationship
Here's what I am getting at...
Ultimately, this whole dynamic boils down to an economic relationship between publisher and purchaser. Both publisher and purchaser have very clear concerns and needs which need to be met for the relationship to be successful.
The publisher needs to be able to produce material which satisfies his purchaser base and must do so in a profitable manner, eliminating or avoiding the effects of any elements which tend to reduce profitability (like piracy).
For their part, consumers simply want their demands (in terms of content, format, etc.) met and want to reinforce the notion that the publisher who ignores the demands of the marketplace does so at its own risk.
The ideal middleman therefore would seem to understand both sets of concerns and strive to meet them.
The exclusive nature of a contract (potentially...I have not seen the contract) turns this model on its head, altering the way economic actors are forced to react to free market requirements. In other words, if I am Middleman B and can do a better job than Middleman A but can't lure Publisher A because of the exclusive nature of the contract between Publisher A and Middleman A, my incentive to develop and invest in technology that caters to the concerns of all actors involved has been (it would appear) dealt a fairly serious blow. In the end, by stalling or at least slowing development of a better delivery mechanism, it seems that the exclusive nature of the contract has the potential to serve neither the long term needs of either the publisher or the purchaser.
Again, for the record, I have
not seen a contract and have not made up my mind about drivethrurpg.com and will give them and their technology the benefit of the doubt until personal experience proves otherwise. I am just throwing a "hmmm...that's interesting...I wonder why" type of question into the air.
Hope this added to the discussion