They hide their sleaze behind walls of text written in a deliberately impenetrable pseudolanguage.I'm not sure that the ruling would really matter.
The wall of text that most people skip when starting a new game says that you're not being sold the game; instead, you're being sold a (limited) license to be allowed to use the game.
Not saying that I agree with game companies. Just saying that I think their position is that "buying" a game is akin to buying a movie ticket: you're allowed to view it and interact with it, but you don't necessarily own it.
I'm not sure that the ruling would really matter.
Wouldn't a ruling in effect mean that this particular bit of sleaze is not allowed, even if it's in the contract?
Although ultimately the ruling that's really needed is one saying that all these "agreements" are unconscionable and invalid. And also one saging that consumer rights in general can't be waived. Unfortunately, the world's governments, EU included, are far too in league with big business to ever rule like this officially.