JustKim said:
And if you read the announcement, you will see that this is quite a different business model than Reaper has for nonrandom, prepainted minis. They are talking about multiple figures with "terrain, unit cards and more". You cannot buy them individually or even without frills.
I see a box of prepainted, non-random minis being offered in faction packs, complete with rules, cards and terrain. I dunno much about business models, but it's pretty much exactly the sort of thing WotC said can't be done.
JustKim said:
When Reaper or Games Workshop sell boxes of 5 miniature figures, you can expect to pay $25-$30 for them. They are unpainted with no terrain or cards or dice or Cracker Jack prizes. For less figures than WotC sells in a random pack, I would expect the Deadlands sets to go for around $30. And since you're getting 5 figures in that package, you could be paying that much for only one or two that you actually want. It's a step up from random, twice as much, for half as many figures.
When Games Workshop sells a box of minis, you get plastic or metal parts to make 10 or 16 models of many different types (either crossbowmen or handgunners or rangers, all from one box, for example) for $40 or $45, respectively.
PEG is selling a game, not just a pack of minis. Sure, you can buy them just for the one or two figs you want, but that's not how they are being marketed. They are being marketed as a faction in a miniatures skirmish game. Theoretically, if you want one or two of the 5 figs, you would want all 5 of them. Assuming the terrain is not some resin cast cacti and tumbleweeds, and more along the lines of plastic or cardboard fold'n'glue buildings, I'd guess they'd sell each box for $20-$25. But since PEG has a much smaller market share than they did 7 years ago, I think you'd probably be spon-on at $30/pack. $6 per prepainted, well cast mini vs $4 per unpainted, unassembled GW mini sounds just fine to me, considering the PEG pack comes with an entire game in the box, and not $50 extra for a rulebook.
$6/fig vs $2 per random fig doesn't look as good, but considering how much you have to spend to get a specific DDM figure either in multiple random packs or on the secondary market, it might be a better deal than it looks on it's face!