That is good to know as I was wondering how much it costs the store to have the free RPG items. It looks like there are different levels of sponsorship, too. I spent more than that at my participating FLGS today as a way of saying "thanks". One of the guys there was telling me that last year some people came in, grabbed free stuff & left (not regulars and never bought a thing). I tried to encourage the owner that it is sowing the seeds of future purchases, but I also decided a little direct financial feedback was in order, too. I got all the titles I wanted, so I'm pretty happy about it all.