My sentiments on this is that d20 is one of the few systems where you hear the outcry "Gads, what an influx of crappy product" everywhere you go. I like the ogl but that is one drawback of it. A good example, did anyone pick diomi (i think the name was), the black d20 book at the startof all this that did away with elves. It was like 20 bucks and the artwork looked like it was done by a 2 year old and mainly cut and paste? That is the reason why I don't see what ICE is doing as being anti d20, it's just realistic. There is a lot of d20 crap out there that people have wasted their money on. In relaiton, the ammount of crap from smaller game systems which do quality control is much less of a widespread issue. I still don't see it as dumping on d20, it's offering and avenue that a lot of people (HARP interested people especially) have been lamenting. If you read that your fan base has a lot of crappy ogl/d20 stuff that they can't get rid of, it's just good business to offer them a deal if you feel you cna do it without costing you too much money and causing good pr with your fan base. I didn't even know about the trade in thing till i read it in this thread, so it can't be terribly widespread and hince lessens its impact as an attack.