Jester David
Hero
Thanks.Citation the figure was from a magazine interview in 2012 and Paizo was in the top 5000 fastest growing companies with revenue of 12.7 million. IIRC the RPG market 2013 was close to 14 million.
On phone if you really want a link I can go digging. I found it years ago when I looked at D&D revenue/ figures.
Obviously we're not at peak Pathfinder.
Found it
https://www.inc.com/profile/paizo-publishing?cid=search
Those million dollar 5E Kickstarters small potatoes.
I can't find an ICv2 breakdown of the RPG market at that time (2012). The best I can locate are 2013, 2014 and 2015:
https://icv2.com/articles/games/view/29326/hobby-games-market-hits-700m
https://icv2.com/articles/markets/view/32102/hobby-games-market-climbs-880-million
https://icv2.com/articles/news/view/35150/hobby-games-market-nearly-1-2-billion
Which gives the RPG market at 15 million, 25 million, and 35 million respectively. So Paizo would have been 2/3rds of the market... Which seems high.
(But, this omits online sales, such as Amazon and Paizo.com. So the industry could be larger.)
Of course...they had 152% growth over three years to hit that peak. In 2009 they would have been at $4.4 million. (Which is probably closer to where they are now. Which is still damn good for this industry.)
As far as the Kickstarter comment... keep in mind, in 2013 Paizo released 12 Player Companions, 6 Campaign Setting books, three hardcovers, 12 adventure path volumes, and the Rise of the Runelords collector's edition. And they were still selling the last 24 adventure path volumes, the prior 9 hardcover accessories, and the Core Rulebook. They had seventy products in circulation to generate that 10 million. Plus minis, comics, plush goblins. Oh, and sales on their online store. As they also sold numerous other RPGs and RPG products.
Other than the Core Rulebook, no one product likely made a million in 2012.
That Kickstarter selling a million dollars of book in a month? Likely more than any one Pathfinder book made in a year, CRB aside.