Joshua Dyal said:
Although I do agree with reveal's general premise; the conclusion the Hollywood exec reached is preposterous.
Actually I disagree with that. Michael Bay did The Rock and Con Air and Armageddon, three hugely grossing films that were absolute crap,
(I actually never saw Armageddon, but I suspect its crap).
Now fast forward to today, and sales are soft for The Island which is worlds away above the other films mentioned above, and on its own not a bad movie,(actually in the hands of another director willing to expand upon some ideas raised in the movie, it could be a very good movie). So clearly something has changed if people before were willing to shell hard earned dollars to see Bay's previous " big bang experience" and now oddly enough they are not.
Given what is going on with America right now, I can see a plausable explanation, in people wanting to laugh.
Another intresting factor is that the action movies that have grossed the largest amount, and have received the highest critical acclaim, are also movies of a long standing brand,(Batman and Star Wars).
Sure both of those actually had compeling plots and character development, but might name brand recgonition also get people in.