Depends on the cliche...
For my current campaign, there are elements which definitely harken to some of those cliches: northern pseudo-Scots/Nordic dwarves with clan kilts, spagenhelms, & waraxes; forest-dwelling archer elves; orc hordes; etc. For the most part, it's due to player expectations--typical D&D for them, in a way.
But then again, it's good to have something else present alongside the cliches, or to separate the cliche elements. For example, IMC, the aforementioned highlander-viking dwarves are anything BUT lawful--they're typically more chaotic, with a more barbaric/tribal society. The southern dwarves, OTOH, dwell in the southern desert mountains, & are much more lawful than their northern cousins. Their culture is a sorta pick-&-pull fusion of Al-Qadim & Oriental Adventures styles--a society focused on honor & tradition, quite spiritual & introspective; these dwarves are typically the lawful warriors (if not samurai, paladins, monks, etc.).
I think the level of cliche present is based upon how much of it that you & your playes are comfortable having present in the game.