Professor Murder
Hero
My gut feeling is a push for more and more online tools, with the goal of production values making DnD stand out from the general competition. Hell, I buy 3rd party materials semi-regularly for DnD but have reluctance incorporating it due to it being an extra step or three to incorporate it into DnDBeyond. People may have reservations about the game as a system, but if you give the game the best means of delivery, especially for the increasing reality of teleplay groups, you are going to dominate. It's just shocking that they haven't done more. But what you have to remember is that the market is still small when compared to nearly every other major commercialized self entertainment. Compared to Video Games, people are fighting over pennies. I'm a lifer, so I'm just hopeful that this surge of young people entering the hobby will produce some future lifers to play with.