I don’t like the obnoxious ads either, but the real drum I’ve been beating lately is subscription. There are a buttload of prolific posters here who aren’t subscribers. They clearly enjoy ENWorld, but evidently haven’t bothered to consider a dollar value for they enjoyment they get.
I think a lot of us have taken quality media for granted for so long that we expect it to be “free”, but those days are long gone. If we want to enjoy something, I think we all need to step up and pay appropriately for it rather than griping that the service needs to include ads or raise prices to survive.