Surely Amazon sales or Roll20 % played, while far from being precise measures of success, are at least objective measures. Which you can hardly say about a company's own reports of how well it's doing.
[wow emoji] [bulging eyes emoji] [crying emoji]
Holy CRAP! this is a DISASTER!
** For Public Release **
Dear Lisa Stevens, CEO Paizo Publishing.
Re: my contribution to your corporate ruin.
Lisa,
It has come to my attention that I am assisting in the ruination of your company. I sit here at my computer screen aghast at the certain harm I have caused. I would like to formally and publicly apologize, and I hope that by surfacing my... malfeasance... I can be a guide to others to not do the same.
I have learned that your company is in dire financial straights. that you have produced a product in which there is no market interest. it has also come to my attention that the sole metric that you, as CEO, with all the available insights and metrics that you have regarding your business and sales volumes, that you rely solely on Amazon Sales ranking and Roll20 usage statistics. I was shocked to learn this, but have come to realize to my chagrin that these 2 tools, and only these 2 tools are to be considered the universal truth regarding the success (or failure) of any Tabletop Roleplaying Game.
I buy your 2nd edition products. like a lot of them. But I buy them wrong! As I type, I sit here looking at my RPG games, and I see that I have physical copies of the CRB, B1, B2, APG, GMG, LO:G&M, LO:WG, LO: PFS, LO: CG, LO: L, GM Screen, all spell cards, chase cards, critical hit/miss cards, AP:AoA1-6, AP:EC1-6, The slithering and Plaguestone on my shelf. To be clear, Before the release of 2nd edition Pathfinder, I have never purchased a single Paizo product, though with a quick look at my shelf I estimate to own over 400 non-paizo TTRPG physical gaming products. So its only recently that my actions have started contributing to your loss.
As a Canadian, I order these products through my FLGS or through Canadian online book sellers and NOT through Amazon.com. Not many are aware but international shipping is exorbitant. In many cases, to ship a product from the United States after paying for duties, taxes and shipping it could easily cost 2x the MSRP of the product. but this is wrong, and I see that now. Unless we order through Amazon.com, there is no way you can economically survive let alone thrive in a world with D&D as the dominant player.
Worse, last night I was on the Fantasy grounds web-store and I purchased the Age of Ashes book 2, Cult of Cinders from Fantasy Grounds. I have been running The Slithering, to my horror, using Fantasy Grounds. My friends and I have truly been having a blast but little did we know the direct harm we were causing. Last night I continue with this harm. I decided as we start chapter 2 of The Slithering "The journey to Holy Xatramba", the part where we are semi-hex crawling, that book 2 of Age of Ashes would be a FANTASTIC add-on by incorporating its hex crawling chapters (chapters 1 and 2 specifically) and giving my players more options during this part of the adventure. Immediately after this purchase I went to your website, logged in as myself and downloaded the PDF copy of this module as part of the Fantasy Grounds purchase. I believe that as part of my $33.00CAD purchase last night, Paizo receives some % of this sale, but I am now highly suspicious of this financial arrangement based on everything I have learned on Internet discussion forums where people are authoritatively discussing your business. I know it need not be pointed out, but nowhere did this transaction hit Roll20 or Amazon's ranking mechanism's. This was an outright denial of recording into the analysis tools that only matter for your business.
To make matters worse, in order to even start running The Slithering in FG, I have had to take the additional steps of: Paying $150.00USD for an ultimate license to allow my friends to play for free. I have purchased the CRB, APG, LO:CG, B1, and B2 so we can create characters, and I can build encounters and show images. Obviously, those purchases were directly in support of my additional purchase of a FG edition of The Slithering as well. As with the purchase last night, each of these allowed me to download from your store a PDF copy of each. When downloaded, I added them to my PF2 folder on my computer, which when counting officially purchased and licensed Paizo content sold to me, has a count of 18 purchased PDF's along with a number of free official downloads like AP players guides.
I cannot believe the harm this has caused! I was so blind for so long! I acknowledge the actions I took negatively impacts your business. That with people like me, who choose to Eschew Amazon's US web store for all physical purchases, who, through years of... dare I say indoctrination? was told that we should support FLGS' by buying product directly from them to help grow and nurture our hobby? who purchases PDF's directly from your own web store and who has the gall to use Fantasy grounds due to their fantastic support of Pathfinder 2's system, even though Roll20 does a middling job as well.
I acknowledge all of these actions, without reservation or excuse for the harm they caused.
I understand that for an apology to be true, one must also describe the work I'm prepared to put into fixing these mistakes. I would like to simply state, publicly, that henceforth; A) I shall play all my games online using Roll20, I have already informed my friends that we will be stopping the Slithering immediately while I retool this campaign for Roll20. B) That all my purchases shall be made using the International Amazon website. I will gladly pay the shipping, duties, and taxes for the privilege of ordering in an ascribed manner, and C) I further pledge to never again purchase a PDF from Paizo's website as the opacity of that purchase helps no one and only serves to obscure the true nature of your business to the constituency that matters most, Internet Discussion forum members.
Finally and with enthusiastic commitment, I pledge to you, that anyone I see making a similar mistake I will do the work necessary to help them also see the direct harm they are causing to your organization.
While words are the first step, I hope that with time you will see that my actions match this commitment I make today and that I, like many who are equally misguided will demonstrate a material improvement and can, with time, earn your forgiveness.
Truly, and with my deepest apologies,
JmanTheDM