Jester David
Hero
Mediocrity would count as a non-success, which in terms of the chart is the same as a failure.(1) Above may be oversimplified, as it contains no middle ground. Mediocrity is a possibility.
The books generate $X revenue. DDI generates $Y revenue. There are $A, $B, $C costs, there's a rise and/or fall in any and all of these numbers. There's some goals (which are not necessarily all revenue-driven) set for individual products, and the product line as a whole, and so on. It is possible, in fact, for two people to see the same data, and come to different conclusions about the current value and possible future performance of the line.
So, maybe 4e was doing merely okay, but someone charismatic has a thought that a different design would do better, for example.
Moreover, check out the news today from GAMA:
"There's some interesting philosophy stuff -- WotC says they will continue to sell 4E until interest goes away. They want to sell D&D to people in any format they can, whether that be old editions, video games, or other branded products. They are very much against the "edition war" philosophy.
Read more: http://www.enworld.org/forum/content.php#ixzz2wQAAPyT3"
That doesn't even sound like a full fledged "cancellation". Middle grounds, people! Look to the middle grounds!
For a business, either you make or surpass your goal or you don't. (Heck, for many businesses, increasing their profit by less than the previous year's increase is a failure.)
"Failure" unfortunately does imply 4e lost money or didn't make a profit, which I do not believe. Honestly, I only used "failure" because I couldn't think of a better word to describe "non-success". I wasn't particularly happy with that word choice. So there's a failure on the part of my vocabulary this morning. But my coffee is still brewing...