Is WotC playing 4d Chess with the 5.1 SRD CC?

darjr

I crit!
Never tasted the stuff, I spent the entire controversy in my mother's womb. But the parallels as described to the events around 4E and it's rollout sure are familiar (speaking as som5who did not care for 4E).
I loved 4e till it’s flaws burned me out. I still can’t really stand it.
 

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billd91

Not your screen monkey (he/him)
Never tasted the stuff, I spent the entire controversy in my mother's womb. But the parallels as described to the events around 4E and it's rollout sure are familiar (speaking as som5who did not care for 4E).
Parallels were definitely drawn around here with 4e as well. However you feel about 4e as a game you liked or didn't like, there were substantial groups on both sides that agreed it didn't fit the same groove as prior editions (the disagreement was fundamentally whether that was good or bad). And while 3e also shifted the game onto a more unified/regularized footing, it heavily marketed itself as "Back to the Dungeon!" in an effort to tie closer to the original, Basic, and 1e versions (compared to the setting/story heavy 2e). 4e had to fight against the success of those prior marketing efforts and ended up with a fairly lame "Ze game remains ze same..." In the end, it didn't seem to be very successful at getting people to square the new structures and styles with the old, established identification.

Now, 5e, by contrast, took some of the 4e structure and specifically went back to basics on a number of aspects from magic items no longer being expected power ups to taking advancement off a matched treadmill with things like monster ACs (via bounded accuracy). They also heavily surveyed to get a feel for what people felt were the core traditions and identities of D&D. Put all together, they managed to achieve what 4e couldn't. So if 4e was the New Coke, 5e is more of the Diet Coke success story - extending the identity to a new market (the diet soda drinkers) while doing it with a new formula.
 

Haplo781

Legend
However you feel about 4e as a game you liked or didn't like, there were substantial groups on both sides that agreed it didn't fit the same groove as prior editions (the disagreement was fundamentally whether that was good or bad).
Yeah basically I know quite a few people who feel like this about it:
79r8un.jpg
 


Blue Orange

Gone to Texas
What was the line about New Coke being an attempt to drum up more interest in Coke by making people more attached to Coke Classic? "We're not that smart and we're not that stupid."

Interestingly, when reading about Chinese political maneuverings, there do seem to be examples of people who played 3D chess or at least 'the long game'. There was a fellow named Goujian who pretended to serve King Fuchai of Yue, who had killed his dad a while ago, for three years, even going to the length of tasting his poop to prove his loyalty. He later built an army and killed the king's son.

But in our era of quarterly reports? Nah.
 



I can't say I'm convinced. Normally, I kind of like Mother Jones, but their thesis that it was murdered is kind of built on an anecdote that I think they're blowing out of proportion.

There was definitely an issue with brand strength and identification with that brand, which meant that Coke's marketing for New Coke ended up in competition with their old marketing successes. They somehow had to push this new formulation while still tying it to Coke's timelessness, nostalgia, and the mystique of its 'secret formula'. They'd even sold Coke syrup as a home remedy for nausea for decades before trying to switch to New Coke. So, yeah, they faced a backlash that may have started as a smaller, hard core, but it was the more persuasive sentiment in the end.

Lesson to take away: be careful with any identification with the brand you try to generate with your marketing - it may prove stronger than your ability to change it.

I think the question was: why not offer both...
 

billd91

Not your screen monkey (he/him)
I think the question was: why not offer both...
At the time, I don't think anybody was sure it was sustainable. Cherry Coke, launched at the same time, was the first non-main Coke other than Diet to prove they could have multiple varieties of sweetened Coke in the market. In the end, they did offer both and New Coke lasted until 2002.
 

mamba

Legend
IANAL, though I see two possible strategies that might be at work here:

First, they split the party. Most of the power in the recent revolt came from the number of 5e players that joined in. Releasing the 5.1 SRD in CC, may defuse this contingent, leaving only Pathfinder, OSR, indie RPGs, etc. and their fans.
I am not sure they are even playing chess... they did not revoke the OGL, so anyone can still use it just fine. WotC does not really care about the OSR anyway, it simply is too small to matter. Making the SRD 5.1 CC means the only SRD WotC currently cares about cannot be revoked, which in turn means there is no need to revoke the OGL, so anyone using it is safe.
 

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