The reason Wizards of the Coast is taking this unprecedented action is that it believes that by providing access to the network of players who use its rules, it will create a market for the lots of interesting game products that will enhance the value of the DUNGEONS & DRAGONS game, and other roleplaying games that Wizards of the Coast publishes. Rather than by just a small team of dedicated staff who work exclusively for Wizards of the Coast, now, products for the d20 System can be created by thousands of independent designers, and even competing publishers! The result will be an explosion of exciting new products that all work to strengthen the whole player community. And the stronger that community is, the more core rulebooks Wizards of the Coast sells. The more core books sell, the more new players there are, and the larger the market becomes for all other products on the market. This process creates a "virtuous circle," where everyone benefits from the constant and continuous growth.