I saw it when my wife and I went to the library last year (to get the Missouri state income tax form, which I'll need to do again this year [mental note]).
I talked to the guy briefly, and he seemed friendly enough. He indicated that he had a rather loyal following of customers. I told him that I'd never been in his store, and I asked him if he'd been here very long. "Several years", was his answer. I was quite stunned. I can't remember if he said exactly how many years, but the fact that it was more than one blew me away.
Someone needs to get that man an "idiot's guide to Marketing" book, because I'm sure he could sure use a copy.