Parmandur
Book-Friend, he/him
WotC let's their partners like WizKids shoulder the risk for the older enthusiasts with deep pocket market, while reaping the benefits: WotC own product is cheap and low production cost, and services a wide range of people.No worries! We've all done that.
Yes, that's true. However, what's left still far outstrips $120 a month.
They should target the largest concentration of disposable income. That's where WotC/Hasbro get their profits. I put it at 25+. I don't remember if it was you or @Ruin Explorer who put it at 30-35+. Wherever that bulk of disposable income is coming from, though, is the target audience. And since opinions will vary a bit, some compromise has to happen among the demographics with that income.