Kyle Brink Interviewed by Teos Abadia (Alphastream) on OGL, WotC, & D&D

D&D executive producer's Kyle Brink's second hour-long interview OGL/D&D has dropped--this one is with Teos Abadia, otherwise known as Alphastream. The notes below are my attempt to paraphrase the main things Brink said, but as always you should watch the actual video if you want the full context. Company Structure There's around 30 people on the D&D team, and that many again freelancers...

D&D executive producer's Kyle Brink's second hour-long interview OGL/D&D has dropped--this one is with Teos Abadia, otherwise known as Alphastream. The notes below are my attempt to paraphrase the main things Brink said, but as always you should watch the actual video if you want the full context.

Company Structure
  • There's around 30 people on the D&D team, and that many again freelancers.​
  • The hiring process has equity targets to bring in a representative sample of candidates, after which it is who is the best candidate.​
  • There has been increasing diversity in the pool of designers while maintaining quality.​
  • Brink reports to Dan Rawson, senior VP of D&D, who reports to Cynthia Williams, president.​
  • D&D Beyond is the front door to D&D on the web and will be even more so. It is the D&D website, and will become more so.​
  • D&D Game Studio is center for game content. D&D Beyond turns that into a play service. Content gets expressed in ways appropriate to an audiance (ie digital, book, etc.)​
OGL/Creative Commons
  • It was a surprise to some of the D&D team that the OGL might be changed. Partly that was about shielding them from distracting stuff. Brink feels that was too strong a wall and their views might have been beneficial.
  • Some internal feedback from the D&D team reflected the views of external creators.
  • The community's point of view was not the one wining internally, but may have been had people there been able to speak more loudly.
  • The worry was about new technologies and big companies--Brink uses the VR example, with user generated content but poor content controls. They didn't want the term D&D to become 'that video porn game' looking ahead.
  • The position now is that the community is the strongest weapon against that.
  • The royalties were to discourage big companies moving in and redefining D&D. By 'drips and drips' they got to the wrong position. $750K was a ceiling which they felt would not affect most creators, and larger companies would deal directly with WotC.
  • Right now they're looking at protecting D&D via things not now in the Creative Commons. Community protects the open space and WotC protects copyright and trademark.
  • They feel that the community is able to take care of hateful content.
  • They want the creator community. A deal where WotC got more powers to act but lost the creator community was not a good deal.
  • NFTs are not the concern, it's about how people use them for scams.
  • WotC will be publishing a content policy (for representation, hateful content, etc.) and hold themselves to it. They cannot hold others to it.
  • The Creative Commons license chosen's lack of sharealike attribution isn't a problem for WotC. They want people to build stuff they own and don't have to share and build value in their own IP. They've chosen the road which gives creators the choice, and can make any of their content sharealike, but WotC isn't forcing them to.
  • CC means that nobody has to take WotC's word for anything as they don't control that license.
  • The drive to change the OGL was coming from various parts of the organization (legal, business, studio). It was an ongoing effort when Brink arrived.
  • The faster the audience grew the bigger the risk that hateful content or scams would arise, so there was a rising sense of urgency to take action.
  • Did anybody sign the v1.1 version? It was distributed with an NDA, and with some creators a discussion about other arrnagements/licenses they might make separate from the OGL.
  • 'The impression someone could get that I have to sign v1.1 is absotely a believable impression for someone to get'.
  • The design of v1.1. was always going to be an ongoing no-signature process.
  • Feedback from larger creators like Kobold Press, the failing is on WotC for not communicating that they were listening. 'Thanks for the feedback' isn't enough.
  • 'If you're going to write a new OGL to protect yourself from the vulnerabilties of the old OGL, you kinda have to take the old OGL off the table, otherwise you're not protecting yourself at all'. There's no point in changing the OGL if you don't de-authorize the old one.
  • They weren't worried about competitors arising from within the community. They love the creator community, and WotC can't satisfy all appetites. That serves the broad needs of the player community.
  • They wanted to have closer relationships with the most successful creators, talking to them about licenses and going bigger. The tiering structure was meant to identify those creators. 'The way it was executed was very cleary going to be an attenuating destructive structure which we did not want.'
  • The OGL survey results were clear, from a range of people, 15000 responses. The intent was to treat it like a playtest but it became obvious where it was going. The survey feedback supported CC, and there was no reason to drag it out.
  • WotC still has their concerns, but their approach to it has changed (to a combo of copyrght/trademark and community).
  • Putting D&D into CC has made de-authing the OGL unimportant to WotC.
  • The SRD will be updated to continue to be compatible with evolving rules.
  • They're looking at adding the 3.5 SRD to the SRD but they have to review that content to make sure they're not accidentally putting stuff into CC.
Company Culture
  • People being afraid to speak up is a sign of 'immature management' and leading from ego.
  • That's not the kind of leaders WotC has today, but Brink cannot speak about those who were there before he arrived.
  • Brink feels that every month he is there people feel more comfortable speaking up, though that doesn't mean they'll always agree. But they will listen.
  • 'That's not how we operate today but I can certainly believe echoes of that in the past'.
VTTs/Digital/DDB
  • Roll20 and Fantasy Grounds are important to the hobby and WotC.
  • WotC is also making digital playspaces. The goal is to give more choice. The way WotC succeeds is if they make the best stuff. It's a 'virtuos' competition.
  • The license that Roll20 etc. has to sell WotC content still applies. Remains to be seen down the road.
  • It's possible that third party content will be seen inside DDB or the VTT but it takes a fair amount of work to being a piece of content in. It would have to be a pretty important piece of third party content. Brink could see a day when that would happen.
One D&D
  • The OGL issue has not impacted the One D&D strategy. It has maybe helped WotC express their plans publicly.
  • D&D should be a living game which evolves but is familiar.
  • The One D&D timeline is not changed, but the playtest timeline was impacted by the OGL situation. They'll get back on track real soon.
  • A professional research team gathers the survey information.
  • There are also internal playtests with robust feedback.
Other
  • The game team has gained more of a voice.
  • More trust has been built between design leadership and the executive team.
  • Dan Rawson's role is new and is the first time the D&D brand has been represented at that level at the executive level.
  • Cynthia Williams is empathetic and data-oriented, and willing to change direction.
  • It sounds like they'd consider the SRD being placed into French, German, Italian, and Spanish, though Brink did not promise.
 

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Parmandur

Book-Friend
you are still confusing the two definitions of quality. You are stuck on 2) when we are discussing 1). They are not the same thing, they are different things / meanings described by the same word, this is a fallacy.

I pointed this out too already, must be Groundhog day...
Definition 1 is useless for analyzing reality, that's the point. If one falls into the intellectual trap of thinking that definition 1 isn't self-referential gobbligook, then nothing anyone does will ever make sense in the mire of epistemological Limbo.

I'm not talking about definition 2 thinking we are on the same page: I'm trying to point out that definition 1 isn't a useful framework for discussion.
 


Parmandur

Book-Friend
I agree that we will not all agree on a ranking, but I am not sure what that has to do with anything. The premise was sales are a reflection of quality, how does it relate to that? At best I can see that you would say I can disagree with that because my own preferences are not reflected in it for a particular product. My statement is not limited to one product however.
Anything that sells, sells to people because they perceive a value in the quality of that product. There is not a universal Grand Unified Scale of Quality, only a collection of traits that a given product has. Fifty Shades of Grey doesn't sell for the plot of character study, but for those who desire the wuality it brings, it brings that quality.

The question is always "which qualities induced sales for this particular product, or what qualities were missing for this other one I like to not sell?"
 


mamba

Legend
Anything that sells, sells to people because they perceive a value in the quality of that product. There is not a universal Grand Unified Scale of Quality, only a collection of traits that a given product has.
agreed, to a degree. While we won’t all agree on everything, I am pretty sure that given enough people you can establish a rather objective ranking.
Also, while some things are subjective, there are many things that can be objectively measured.

The question then is do the sales of each product reflect that aggregated ranking.

You seem to define this backwards and use sales as the metric by which to measure quality.

I am saying the two are not the same and when we do that (poll enough people to get a representative ranking) sales and that ranking will in many cases not match.
 


Parmandur

Book-Friend
agreed, to a degree. While we won’t all agree on everything, I am pretty sure that given enough people you can establish a rather objective ranking.
Also, while some things are subjective, there are many things that can be objectively measured.

The question then is do the sales of each product reflect that aggregated ranking.

You seem to define this backwards and use sales as the metric by which to measure quality.

I am saying the two are not the same and when we do that (poll enough people to get a representative ranking) sales and that ranking will in many cases not match.
When it comes to a saleable product, yes, those sales are the measure by which one can really find what has the qualities that people are looking for. That's not backwards, it's the only reliable method to get anything objective in regards to the qualities of something like a book, game, music, etc.
 

Hussar

Legend
conveniently avoiding to answer my questions ;) Would have been curious to know that

Alright fair enough.

I never claimed it was the best. I was responding to the claim that it was the worst saying that it seems strange to me that the absolute worst module is also one of the best selling.

Then I made the mistake of diving down the rabbit hole of sales=quality which was a total mistake on my part.
 

mamba

Legend
When it comes to a saleable product, yes, those sales are the measure by which one can really find what has the qualities that people are looking for. That's not backwards, it's the only reliable method to get anything objective in regards to the qualities of something like a book, game, music, etc.
no, that assumes a consistent, rational and informed consumer, you do not actually have that, this is reading tea leaves. Sales are a measure of popularity, nothing else, and you still do not know why it is popular.

Why do you think companies do consumer testing, polling and market research. If this were so predictable we would only have bestsellers and no ‘blockbusters’ that do not easily make double their money back.

If an artist releases a single and it gets ignored / flops, then they release it again a year or so later and it becomes a hit. Did anything about the song change? No

Do you think Gangnam Style is one of the best songs ever because it caught a break and went viral like that? I hope not

Sales are not a reliable measure of quality.
 
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