Yeah, I'm sure they are doing broad market research to find out how the general populace reacts to things now.Yup. I don't get why anyone would think WotC would be making these changes without researching them and determining their popularity. I do think WotC maybe trusts their own surveys a little less than they used to, because I suspect the demographics of the people who fill out the surveys do not match well with the demographics WotC is seeing with more serious/aggressive market research (probably older, male-er and pale-er). Of course the surveys still offer value because they give some pretty in-depth comments on things. I mean I agree with Micah that they may go overboard, but so far that has yet to really bite them in the butt except with the incredibly misguided early marketing of and decision-making about 4E, but that looked like they just took their eye off the ball more than anything else.