Well, for my own copies of the books, I don't care all that much. The art is far more important to me than the branding. But if this is in fact final, it's really terrible branding. It's just "D&D" at the top--you have to practically bust out a magnifying glass to find the words "Dungeons & Dragons" in the red banner on the bottom left. A starter set is supposed to attract newbie gamers. What is "D&D" supposed to mean to a newbie?
And if they're rolling out this fancy new ampersand, where are they putting it? All I see is the old Red Box-style ampersand. And the covers have a ton of unused real estate, especially the starter set, which feels practically deserted. They've got to have something to put in there.
Those logos and titles just have to be placeholders.
Has there been any indication as to what levels the adventures cover? I haven't seen it anywhere.
Hmm... okay, you're right. I was assuming the new ampersand would be all silver-shiny like it is in the logo somebody posted earlier in the thread.Disagree about the branding. First, the ampersand is clearly the new one, not the 4e one, both in the "D&D" logo at the top and the "Dungeons & Dragons" banner on the lower left side.
It ain't 1987 any more. I meet very few people who know what Dungeons and Dragons is; it's just a name they've heard, which they vaguely associate with board games. I have a very hard time believing "D&D" would connect for them. If you're marketing solely to existing tabletop gamers, then sure, people will recognize it, but I thought starter sets were supposed to entice new players.Second, I think branding primarily based on the D&D abbreviation I'd perfectly viable. Most people already know that abbreviation, and it can easily become the primary name by which the game is referred. Think of FedEx.
I think there's reason to believe it'll have that. 5 levels, plus enough monsters to mix and remix to get that XP, and it would be hard to imagine it not lasting at least that long.
Part of the awesome thing about D&D is that it's dense. Those bits of character and world info provide a LOT of replayability.