JohnSnow
Hero
Dr. Awkward said:As much faith that I have that the game itself will be solid, I've seen nothing to convince me that this stock of writers has the ability to put together a charismatic colour for the new edition. I sort of wish they had hired it out to the Paizo guys, or another company known for their great fluff. Of course, I've always thought that the fluff in WotC books was kind of gorpy. Just look at Races of Destiny. Tome of Magic is a notable exception, but most of the time I feel like the flavour text is just filler.
To be fair, Paizo is only known for their great fluff if you happen to like the fluff Paizo writes. The "goodness" of fluff is highly subjective. Paizo has spent a few years getting people used to their kind of fluff while they ran Dragon and Dungeon. There are people who love the fluff Monte Cook writes (Ptolus, anyone?). But if you're not fond of it, then it's not so great.
Personally, I find the Great Wheel, the Blood War, Sigil and a lot of the rest of D&D's legacy fluff pretty crappy. I haven't seen a whole lot of inspiring fluff in Paizo's works, and, nice artwork aside, Pathfinder doesn't really "do it" for me. Eberron, on the other hand, which was done by Rich Baker and James Wyatt, among others, has some awfully nice fluff. Now I know some of that is Keith Baker, but he's had a lot of help from the other guys at WotC who are the "story team" for 4e. So I'm optimistic.
I think where they occasionally have trouble is being original while treading the line between "evocative" and "non-cheesy" - a not insignificant task.