WotC Mike Mearls: "D&D Is Uncool Again"

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In Mike Mearls' recent interview with Ben Riggs, he talks about how he feels that Dungeons & Dragons has had its moment, and is now uncool again. Mearls was one of the lead designers of D&D 5E and became the franchise's Creative Director in 2018. He worked at WotC until he was laid off in 2023. He is now EP of roleplaying games at Chaosium, the publisher of Call of Chulhu.

My theory is that when you look back at the OGL, the real impact of it is that it made D&D uncool again. D&D was cool, right? You had Joe Manganiello and people like that openly talking about playing D&D. D&D was something that was interesting, creative, fun, and different. And I think what the OGL did was take that concept—that Wizards and this idea of creativity that is inherent in the D&D brand because it's a roleplaying game, and I think those two things were sundered. And I don’t know if you can ever put them back together.

I think, essentially, it’s like that phrase: The Mandate of Heaven. I think fundamentally what happened was that Wizards has lost the Mandate of Heaven—and I don’t see them even trying to get it back.

What I find fascinating is that it was Charlie Hall who wrote that article. This is the same Charlie Hall who wrote glowing reviews of the 5.5 rulebooks. And then, at the same time, he’s now writing, "This is your chance because D&D seems to be stumbling." How do you square that? How do I go out and say, "Here are the two new Star Wars movies. They’re the best, the most amazing, the greatest Star Wars movies ever made. By the way, Star Wars has never been weaker. Now is the time for other sci-fi properties", like, to me that doesn’t make any sense! To me, it’s a context thing again.

Maybe this is the best Player’s Handbook ever written—but the vibes, the audience, the people playing these games—they don’t seem excited about it. We’re not seeing a groundswell of support and excitement. Where are the third-party products? That’s what I'd ask. Because that's what you’d think, "oh, there’s a gap", I mean remember before the OGL even came up, back when 3.0 launched, White Wolf had a monster book. There were multiple adventures at Gen Con. The license wasn’t even official yet, and there were already adventures showing up in stores. We're not seeing that, what’s ostensibly the new standard going forward? If anything, we’re seeing the opposite—creators are running in the opposite direction. I mean, that’s where I’m going.

And hey—to plug my Patreon—patreon.com/mikemearls (one word). This time last year, when I was looking at my post-Wizards options, I thought, "Well, maybe I could start doing 5E-compatible stuff." And now what I’m finding is…I just don’t want to. Like—it just seems boring. It’s like trying to start a hair metal band in 1992. Like—No, no, no. Everyone’s mopey and we're wearing flannel. It's Seattle and rain. It’s Nirvana now, man. It’s not like Poison. And that’s the vibe I get right now, yeah, Poison was still releasing albums in the ’90s. They were still selling hundreds of thousands or a million copies. But they didn’t have any of the energy. It's moved on. But what’s interesting to me is that roleplaying game culture is still there. And that’s what I find fascinating about gaming in general—especially TTRPGs. I don’t think we’ve ever had a period where TTRPGs were flourishing, and had a lot of energy and excitement around them, and D&D wasn’t on the upswing. Because I do think that’s what’s happening now. We’re in very strange waters where I think D&D is now uncool.
 

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There are. There's a few relentless positivity types as well. They'll dismiss anything negative WotC does and any information that conflicts with preconceived notions. Tgat started around 2008.
Sorry, but whoever thinks that this only started in 2008 simply has an incredibly selective and/or biased memory.
 

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You are free to say the second golden age or the platinum age.

The last editions of D&D drink from different sources, but that is the D&D nature itself when the players created stories and worlds according their own preferences.

The isekai manganime subgenre is too popular to be forgotten here.

I doubt seriosly the return of the truenamers because "uterances" could be used at-will but it was a too low number of options in the first levels. The concept doesn't show interesting possibilities for subclasses.

Incarnum soulmelders could work like class style "I spend my essence points to activate special abilities of my energy exoesqueleton or summoned monster ally".

Martial adepts with a right redesign could fit very well in wuxia-style campaigns like "Tiger&Dragon".

I guess the new classes with special game mechanics will arrive in the last years of 2024 ed because it will be when they will be more willing to risk with experimental ideas.
 

If you’re concerned about being cool, you’re not cool in the first place. At all,

Personally, I’m more concerned about what Mearls will do in Chaosium and look forward to what he creates there. Me and my buds will keep playing TTRPG’s, including D&D, regardless of whether it’s cool or not.
 

What ever did happen to Joe Magnaniello? Wasn’t he making some 50th anniversary documentary or something to that extent?
He really wanted to develop a Dragonlance series or movie and was actively looking for financing, but Hasbro said no. Their loss. He’s getting his paycheck hosting a reality show these days.
 
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Hello all, long-time lurker, first time poster.

I've been thinking about the statement of "D&D is uncool" again and wanted to chime in with some thoughts from a young-ish millenial.

The original D&D seems to be directly influenced by what (fantasy) fiction Gygax and his friends have read at the time. They made a game to play out stories inspired by Tolkien, Vance, HP Lovecraft, Robert E. Howard et al. If you were a nerd back in the day, you probably recognized those references immediately and got excited about it. (I'm a millenial, I wasn't there, but I assume that's what happened from reading blogs)

D&D 5e came out in 2014 fresh after what I'd say a lot of fresh new cultural and medieval fantasy touchstones such as Skyrim (2011, FEELING OLD YET?), Game of Thrones (2011-19), Witcher 3 (2015) and its emphasis on accessibility and heroic roleplaying definitely made people excited to play a game where you can play stories just like it. And those pieces of media also built on the prior fantasy canon.

Fast forward to 2024/25, what do we care about now? What kind of stories have come out since the COVID Era do we want to emulate and lose ourselves in? What is a piece of media, be it book, tv or video game we all have collectively experienced and serves as a fantasy lingua franca and is conducive to be ran over the table?

It seems like a period of relative popularity for medieval fantasy has passed, media preferences are shifting and we don't know where we are going to land yet and what kind of stories we want to play. And that is IMO why nobody is excited to play PHB24.
Audience members just aren't emotionally excited to (medieval) fantasy roleplay and to some it might have become stale. I think games like D&D will enter a relative lull phase until the zeitgeist swings towards it again and it probably doesn't even have to do much with the quality of the game, monster manual statblocks or Hasbro/WotC Leadership competency themselves.
Welcome and thanks for posting. Yep, Tolkien, Vance, Lovecraft, Howard...they all evoke recognition, nostalgia, and positive feelings do to well-worn neural pathways. The popularity of fantasy also feels much more cyclical than other genres. It seems there is always one or more popular sci fi shows, or at least there are more widely popular sci fi shows per generation than fantasy.

But I don't think that translates to TTRPGs. The Fantasy Genre has been the most popular and most widely played genre for TTRPGs since the 1970s. I don't believe that there has ever been a non-fantasy TTRPG that has been the most popular TTRPG.

If D&D is entering a lull phases, the likely means TTRPGs are entering a lull phase, and that feels about right.
 

I agree with you except I think plenty of people are excited to play it. They're just not talking about it online.

For the last 10 years I've seen people say over and over that D&D is not actually popular and WotC are lying about how many people are playing because those people aren't seeing the surge in player numbers in places they go. The same is true of how many non-men play. They aren't playing with them and they mostly see men at gaming stores, so that must be made up too.

I think the reality is that people are playing D&D with their friends in their homes and not talking much about it.
Yep. A lot of people enjoy playing the game, but don't have much interest in it as a lifestyle hobby and are not spending much time on social media discussing it.
 


I'm afraid D&D stopped being cool a long time ago (around 86)
Really?? I would’ve said the early 2020’s were a “cool” time for D&D. It was the first time my non-D&D friends started asking about it and a few bought in. And one of those guys for SURE was on the “what a bunch of losers” bandwagon before that.
 


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