WotC Mike Mearls: "D&D Is Uncool Again"

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In Mike Mearls' recent interview with Ben Riggs, he talks about how he feels that Dungeons & Dragons has had its moment, and is now uncool again. Mearls was one of the lead designers of D&D 5E and became the franchise's Creative Director in 2018. He worked at WotC until he was laid off in 2023. He is now EP of roleplaying games at Chaosium, the publisher of Call of Chulhu.

My theory is that when you look back at the OGL, the real impact of it is that it made D&D uncool again. D&D was cool, right? You had Joe Manganiello and people like that openly talking about playing D&D. D&D was something that was interesting, creative, fun, and different. And I think what the OGL did was take that concept—that Wizards and this idea of creativity that is inherent in the D&D brand because it's a roleplaying game, and I think those two things were sundered. And I don’t know if you can ever put them back together.

I think, essentially, it’s like that phrase: The Mandate of Heaven. I think fundamentally what happened was that Wizards has lost the Mandate of Heaven—and I don’t see them even trying to get it back.

What I find fascinating is that it was Charlie Hall who wrote that article. This is the same Charlie Hall who wrote glowing reviews of the 5.5 rulebooks. And then, at the same time, he’s now writing, "This is your chance because D&D seems to be stumbling." How do you square that? How do I go out and say, "Here are the two new Star Wars movies. They’re the best, the most amazing, the greatest Star Wars movies ever made. By the way, Star Wars has never been weaker. Now is the time for other sci-fi properties", like, to me that doesn’t make any sense! To me, it’s a context thing again.

Maybe this is the best Player’s Handbook ever written—but the vibes, the audience, the people playing these games—they don’t seem excited about it. We’re not seeing a groundswell of support and excitement. Where are the third-party products? That’s what I'd ask. Because that's what you’d think, "oh, there’s a gap", I mean remember before the OGL even came up, back when 3.0 launched, White Wolf had a monster book. There were multiple adventures at Gen Con. The license wasn’t even official yet, and there were already adventures showing up in stores. We're not seeing that, what’s ostensibly the new standard going forward? If anything, we’re seeing the opposite—creators are running in the opposite direction. I mean, that’s where I’m going.

And hey—to plug my Patreon—patreon.com/mikemearls (one word). This time last year, when I was looking at my post-Wizards options, I thought, "Well, maybe I could start doing 5E-compatible stuff." And now what I’m finding is…I just don’t want to. Like—it just seems boring. It’s like trying to start a hair metal band in 1992. Like—No, no, no. Everyone’s mopey and we're wearing flannel. It's Seattle and rain. It’s Nirvana now, man. It’s not like Poison. And that’s the vibe I get right now, yeah, Poison was still releasing albums in the ’90s. They were still selling hundreds of thousands or a million copies. But they didn’t have any of the energy. It's moved on. But what’s interesting to me is that roleplaying game culture is still there. And that’s what I find fascinating about gaming in general—especially TTRPGs. I don’t think we’ve ever had a period where TTRPGs were flourishing, and had a lot of energy and excitement around them, and D&D wasn’t on the upswing. Because I do think that’s what’s happening now. We’re in very strange waters where I think D&D is now uncool.
 

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Fast forward to 2024/25, what do we care about now? What kind of stories have come out since the COVID Era do we want to emulate and lose ourselves in? What is a piece of media, be it book, tv or video game we all have collectively experienced and serves as a fantasy lingua franca and is conducive to be ran over the table?
Elden Ring.

Brandon Sanderson Cosmere books. (The RPG for which made $15 million on Kickstarter).

Baldur's Gate 3.

Cyberpunk 2077

But there are wider trends in science fiction and fantasy as well. It's not just based on the top products.
 

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I actually quite agree with your point, but neither tye Stormlight Archives nor Mistborn are actually Medieval, particularly.
More an answer to "What kind of stories?", not medieval specifically.

Mistborn and Stormlight feel more like D&D adjacent to me than (say) Alloy of Law. They're more of a late medieval/early modern feel, while Alloy of Law feels more Industrial era.

Cheers!
 


It seems like a period of relative popularity for medieval fantasy has passed, media preferences are shifting and we don't know where we are going to land yet and what kind of stories we want to play. And that is IMO why nobody is excited to play PHB24.
Audience members just aren't emotionally excited to (medieval) fantasy roleplay and to some it might have become stale. I think games like D&D will enter a relative lull phase until the zeitgeist swings towards it again and it probably doesn't even have to do much with the quality of the game, monster manual statblocks or Hasbro/WotC Leadership competency themselves.
D&D originates in the 1970s as a very medieval game, as if King Arthur and Merlin founded colonies in North America.

But since then, D&D continues to incorporate aspects of various speculative fictions, including from around the world. Today D&D is evolving, and genuinely can be anything. The thing is, D&D fans when interacting as a group tend to be way late to any fad. Things like Vampires and Harry Potter, have come and gone before the slow boat of D&D fans decides to deal with it.

Whatever the directions of interests are right now in popculture, D&D − CAN − do it.

I am hoping, with the 2024 updates and the new emphasis on settings, that there will be at least some settings that can resonate with what is hot and cool for any generation.
 




Thinking more on the title of this thread, I don't think it is accurate to describe D&D as uncool again.

I think its popularity waxes and wanes, like any other hobby. However, the public perception of D&D is permanently changed. It has been forever destigmatized.

Back in the 80s, even when it was at its most popular in the initial 1e wave, it was never cool. Trust me, I was there. It was very high on the list of uncool pastimes. Right at the top.

So the past decade basically saw D&D become cool for the first time. And now, even if its popularity wanes, it'll never be uncool again. Not in that original, "you are a Comic Book Guy level geek if you play this game" kind of uncool. It's been normalized. It's now a thing that Normies do. It just won't be as trendy.
 

Thinking more on the title of this thread, I don't think it is accurate to describe D&D as uncool again.

I think its popularity waxes and wanes, like any other hobby. However, the public perception of D&D is permanently changed. It has been forever destigmatized.

Back in the 80s, even when it was at its most popular in the initial 1e wave, it was never cool. Trust me, I was there. It was very high on the list of uncool pastimes. Right at the top.

So the past decade basically saw D&D become cool for the first time. And now, even if its popularity wanes, it'll never be uncool again. Not in that original, "you are a Comic Book Guy level geek if you play this game" kind of uncool. It's been normalized. It's now a thing that Normies do. It just won't be as trendy.
Maybe one could say that the local minimum coolness of 5e in the 2020s is equal to or greater than the local maximum coolness of 1e in the 1980s. I mean, that would be clearer, right?
 

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