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Million Dollar TTRPG Kickstarter Club

Avatar Legends is currently the most successful TTRPG crowdfunder in history!

Avatar Legends leads the pack in an exclusive club -- Kickstarters for tabletop roleplaying game products which have broken the $1M barrier! It is currently the most successful TTRPG Kickstarter in history with a funding total of nearly $10M, and over 80,000 backers.

[UPDATE--Backerkit started crowdfunding services in 2022, with their first million dollar campaign in July 2023. Backerkit is now included, so general references to 'Kickstarters' can now be assumed to mean 'Crowdfunders'.]

[Update 2--Kickstarter integrated 'late pledges' in May 2024. The totals on this table are the totals at the time the campaign officially ended.]



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This list comprises Kickstarters specifically for tabletop roleplaying games or supplements which have exceeded $1M. It does not include Kickstarters which are primarily for miniatures, software, dice, or other accessories.
  • The first TTRPG Kickstarter to break $1M was 7th Sea: Second Edition (2016) by John Wick.
  • The first to break $2M was Strongholds & Streaming (2018) by Matt Colville.
  • The first to break $9M was Avatar Legends (2021) from Magpie Games.
  • The first to break $1M on its first day was Avatar Legends (2021) from Magpie Games.
  • The first to break $1M without physical merch addons (minis, dice, shirts, pins, etc.) is Coyote & Crow the Roleplaying Game (2021) from Connor Alexander. The only other campaign to do this so far is Shadowdark (2023).
  • The average pledge level for a million-dollar campaign is about $100. This is usually reached by including add-ons and merchandizing. The lowest average pledge level is $66 (Coyote & Crow with just the game itself) and the highest is $223 (Tanares with numerous miniatures packs).
  • Most entries are:
    • Hit Point Press with 4 campaigns over $1M and as contributor on two more.
    • Matt Colville (MCDM Productions) with 4 campaigns over $1M.
    • Dungeon Dudes with 3 campaigns over $1M.
  • Ghostfire Gaming has one million-dollar campaign of their own, and is listed as contributor to four others; Hit Point Press has three million-dollar campaigns, and is listed as a contributor on two more.
  • Gloomhaven Grand Festival included an RPG, but was also a Kickstarter for a boardgame and 600+ miniatures.


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$1M+ TTRPG Crowdfunders: The Official TTRPG $1M Crowdfunder Club

#​
Project
Platform​
D&D 5E​
IP*​
Additions**​
CreatorDate EndedBackersAmountFirst Day***Average Pledge
1​
Avatar Legends: The Roleplaying Game
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Magpie GamesSeptember 202181,549$9,533,258$1,150,566 (12%)$117
2​
Gloomhaven Grand Festival
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CephalofairJuly 202334,691$5,053,380$1,339,942 (27%)$146
3​
The MCDM RPG
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MCDM Productions (Matt Colville)January 202430,177$4,600,529$1,985,398 (43%)$152
4​
The Crooked Moon: Folk Horror in 5E by Legends of Aavantris
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Legends of AvantrisNovember 202321,793$4,020,234$1,225,460 (30%)$184
5​
Ryoko's Guide to the Yokai Realms - A 5e Tome
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meeple-icon.png
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DnD Shorts (Loot Tavern)October 202326,376$3,327,204$712,290 (21%)$126
6​
Steinhardt's Guide to the Eldritch Hunt: A 5e Supplement
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MonkeyDM (Loot Tavern)August 202219,723$2,692,698$411,135 (15%)$137
7​
Obojima Tales From The Tall Grass: A 5E Campaign Setting
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Hit Point PressAugust 202323,416$2,610,869$380,679 (15%)$111
8​
Fool's Gold: Into the Bellowing Wilds
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Hit Point PressNovember 202116,929$2,479,888$349,884 (14%)$147
9​
Strongholds & Streaming
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Ampersand-icon.png
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Matt ColvilleMarch 201828,918$2,121,465$591,556 (28%)$73
10​
Tanares RPG - 5e
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Dragori GamesOctober 20219,403$2,100,242$993,228 (47%)$223
11​
Old Gods of Appalachia Roleplaying Game
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Monte Cook GamesMay 202215,061$2,097,715$679,748 (32%)$139
12​
"Flee, Mortals!" - The MCDM Monster Book for 5e
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Matt ColvilleMay 202227,009$2,084,117$788,976 (38%)$77
13​
The Magnus Archives Roleplaying Game
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Monte Cook GamesSeptember 202311,622$2,027,997$794,798 (39%)$174
14​
The One Ring Roleplaying Game, Second Edition
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Free LeagueMarch 202116,591$2,025,288$521,908 (26%)$122
15​
Monty Python's Cocurricular Mediaeval Reenactment Programme
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meeple-icon.png
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Exalted FuneralNovember 202215,018$1,933,426$792,724 (41%)$129
16​
Heliana's Guide to Monster Hunting
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Ampersand-icon.png
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Loot Tavern (Hit Point Press)July 202118,082$1,845,422$259,382 (14%)$102
17​
BLADE RUNNER - The Roleplaying Game
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Free LeagueMay 202215,323$1,673,567$833,263 (49%)$109
18​
The Seeker's Guide to Twisted Taverns
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Ampersand-icon.png
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Eldermancy
(Ghostfire Gaming)
March 202117,921$1,650,076$211,563 (13%)$92
19​
Adventure Time: The Roleplaying Game
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meeple-icon.png
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Cryptozoic EntertainmentMay 20247,334$1,568,387$238,556 (15%)$214
20​
Mothership Sci-Fi Horror RPG 1st Edition Boxed Set
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Alan GerdingDecember 202115,699$1,405,569$529,134 (38%)$90
21​
Dolmenwood Tabletop RPG
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Exalted FuneralSeptember 202310,862$1,389,313$639,002 (46%)$128
22​
Kingdoms, Warfare & More Minis!
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Matt ColvilleNovember 201919,033$1,372,685$594,330 (43%)$72
23Shadowdark RPG: Old School Gaming, Modernized
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The Arcane LibraryMarch 202313,249$1,365,923$299,898 (22%)$103
24Grim Hollow: The Monster Grimoire
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Ghostfire GamingMay 202115,530$1,348,160$258,640 (19%)$87
25​
7th Sea: Second Edition
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Ampersand-icon.png
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John WickMarch 201611,483$1,316,813$286,290 (22%)$115
26The Deck of Many Animated Spells, Tarot and More for 5e
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Hit Point PressJune 20209,871$1,310,509$218,381 (16%)$133
27Dungeons of Drakkenheim
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Dungeon Dudes
(Ghostfire Gaming)
August 202113,376$1,279,240$370,638 (29%)$96
28​
Teenage Mutant Ninja Turtles and Other Strangeness
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Palladium BooksNovember 20238,383$1,277,498$359,895 (28%)$152
29Auroboros: Coils of the Serpent
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Warchief GamingMay 202110,218$1,260,863$493,947 (39%)$123
30The Griffon's Saddlebag: Book 2
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Griffin Macaulay
(Hit Point Press)
April 202211,710$1,237,197$297,192 (24%)$106
31​
Moria - Through the Doors of Durin for The One Ring RPG
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Ampersand-icon.png
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Free LeagueSeptember 202313,009$1,198,575$619,890 (52%)$92
32​
Tales of the Valiant RPG: Launching Black Flag Roleplaying
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Ampersand-icon.png
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Kobold PressJune 202310,057$1,151,914$487,329 (42%)$115
33​
The Field Guide to Floral Dragons
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Ampersand-icon.png
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Hit Point PressMay 202412,532$1,110,056$297,687 (27%)$89
34​
Coyote & Crow the Roleplaying Game
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-​
Connor AlexanderApril 202116,269$1,073,453$106,515 (10%)$66
35Monsters of Drakkenheim - 5E Monsters with Lores Lairs & Loot
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Dungeon Dudes
(Ghostfire Gaming)
April 20248,078$1,065,710$459,295 (43%)$132
36​
Sebastian Crowe's Guide to Drakkenheim
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Dungeon Dudes
(Ghostfire Gaming)
September 20228,963$1,025,330$422,376 (41%)$114
37Humblewood Campaign Setting for 5e
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Hit Point PressApril 201914,604$1,001,085$58,985 (6%)$69
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Miniatures |
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Merchandise |
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Dice |
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Kickstarter |
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Backerkit |
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D&D 5E​

*Licensed or based on an existing IP (movie, novel, video game, board game, comic book, previous game edition, etc.)
**Merch means pins, shirts, dice trays, etc. Stuff which isn't the actual game.
***First day figures represent first calendar day, not first 24 hours, and are taken from Kicktraq's daily funding stats for Kickstarter or Backer Tracker for Backerkit.
Some unusual patterns can be seen above. Most Kickstarters follow the traditional 'U' shaped curved, with a large portion of the funding taking place in the first few and last few days of the campaign, and comparatively slower progress in the middle.
  • Tanares RPG did nearly $1M in its first day, but then support dropped off for the remaining month. This was due to a high-value giveaway to first-day backers.​
  • Humblewood started off slow and then got a big boost in the last 4 days. It's not clear what caused that, but an aggressive final marketing push is a good candidate--they have multiple marketing entries in their collaborators list.​
A Kickstarter which does well will tend to mean later campaigns also do well, as those backers are notified when new Kickstarters by the same creator are launched.

What Does A Million Dollar Campaign Look Like?
Look at the above campaigns, we can paint a picture of a million dollar TTRPG campaign.
  • 19/37 include minis
  • 33/37 include merchandise (pins, t-shirts, dice trays, etc.)
  • 28/37 include dice
  • 24/37 are D&D 5E related
  • 10/37 are based on an existing IP (movie, book, older game edition, etc.)
  • The average pledge level is in the region of $115
  • The average campaign does 26% of its funding in the first day unless there are early bird rewards in which case it can be in the mid-40%s
  • The average campaign has 18.5K backers, with the lowest about 9K backers
 

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Ancalagon

Dusty Dragon
Oh I'm aware of the curve shape, but my understanding was that it was even more front loaded - that day 1 was the big money maker. this one seems to have more "legs".
 

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Morrus

Well, that was fun
Staff member
Oh I'm aware of the curve shape, but my understanding was that it was even more front loaded - that day 1 was the big money maker. this one seems to have more "legs".
Yeah, I'd agree it's not as sharp as usual. It's getting a lot of press coverage. It'll still follow the shape, but it will be a more shallow U than usual.
 





TheAlkaizer

Game Designer
Oh I'm aware of the curve shape, but my understanding was that it was even more front loaded - that day 1 was the big money maker. this one seems to have more "legs".
I checked Kicktraq for a few projects that made the million. It does seem like there's at least a bit of a correlation between a campaign being front-loaded and having the first few days represent a larger portion of their total earnings. A curve with more legs, as you call it, seem to lead to the middle and last part of the kickstarter representing a bigger part of the earnings.

Just by the curve one could guess that Avatar will more than double what it has right now. But my gut feeling tells me its success up to now (4 million as of now) is due to the franchises and avatar fans more than just TTRPG fans. I'm gonna guess that this campaign will have a weaker tail.
 



Eyes of Nine

Everything's Fine
I like the fact that there are a LOT of backers for Avatar. This means lots of playgroups out there. In another forum someone was musing that maybe a significant (>1-3%) of backers may think this is a Video game RPG, instead of a TTRPG. Guess we'll see...
 

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