Re: pdf sales and Monte Cook, there's mounting evidence that pdfs, whether sold or given away for free, spur hard-copy purchases of books. I blogged about it here:
How to Get Rich as an Author: Pirate Yourself.
Tor Books (sf publisher) recently started making free pdfs of their backlist available on their website, because they found that if readers had a chance to "taste test", they were likely to buy a hard copy. And once they found an author they liked, they usually bought more from that same author. Random House just started giving away sample chapters of their front list. Pdfs are mainstream.
Same thing is happening to Paulo Coehlo--he actually provides links to torrents of his pirated books, because they spur book sales. Until electronic books are as convenient as books, I don't see why this wouldn't hold true for rpgs.
The great news for unpublished authors: if you manage to pull off a pdf that has some traction, you can go to Wotc or your favorite other rpg publisher and plunk down a big spreadsheet of stats on downloads or sales and say, "look, bub, I've got 10,000 downloads of my Book of Gnomish Might, and 2,000 people subscribe to my fake company's blog, 18/00 Inc. They worship me like a god*."
Those numbers have clout.
Also, I'm psyched someone else read the 1,000 true fans article. I blogged about that, too.
* "Seriously, they do what I say. You want Mearls 'disappeared'? I can make it happen. I can make it happen by lunch."
How to Get Rich as an Author: Pirate Yourself.
Tor Books (sf publisher) recently started making free pdfs of their backlist available on their website, because they found that if readers had a chance to "taste test", they were likely to buy a hard copy. And once they found an author they liked, they usually bought more from that same author. Random House just started giving away sample chapters of their front list. Pdfs are mainstream.
Same thing is happening to Paulo Coehlo--he actually provides links to torrents of his pirated books, because they spur book sales. Until electronic books are as convenient as books, I don't see why this wouldn't hold true for rpgs.
The great news for unpublished authors: if you manage to pull off a pdf that has some traction, you can go to Wotc or your favorite other rpg publisher and plunk down a big spreadsheet of stats on downloads or sales and say, "look, bub, I've got 10,000 downloads of my Book of Gnomish Might, and 2,000 people subscribe to my fake company's blog, 18/00 Inc. They worship me like a god*."
Those numbers have clout.
Also, I'm psyched someone else read the 1,000 true fans article. I blogged about that, too.

* "Seriously, they do what I say. You want Mearls 'disappeared'? I can make it happen. I can make it happen by lunch."