Orcus said:
The guy sent me an idiotic email. I responded. In fact, I even tried to respond kindly to his lame email.
Clark, you should know that I'm a fan of Necromancer, so please don't take offense to this. I'm going to call shenanigans on this (and I'm going to use language that should keep this highly hypothetical, speaking of this as a purely fictional occurance in order to keep myself from getting on Orcus's bad side, you know, since he is a lawyer and demon and all that). I'm going to suggest that this whole thing appears as though it could have been orchestrated. Critical Miss isn't (wasn't?) a serious publication, but instead took a satirical look at the game and the industry. So in this purely hypothetical scenario, this guy calling himself Johnny Nexus comes to Clark and says, "Hey, you're Orcus. You're evil and I love your products. How would you like to look more evil for your evil loving fans?" Clark thinks it over, and the truth is that while outspoken, his online persona is extraordinarily nice, friendly, and mindful of the fans as opposed to the sinister villain that he has chosen for himself to use on the messageboards. "OK," says Clark, "what do you have in mind?" Johnny Nexus then outlines the publication's final joke, which consists of making much ado about nothing, and having Clark play the part of the psychotic egomaniac who behaves in exactly the opposite way that we have become accustomed to. The diatribe on the website posts a bunch of insubstantiated allegations, conspiracy theories, and otherwise annoying ranting - we're talking the quality of stuff that rivals the classic 'My hat of d02 know no limit!'. And the only thing Clark has to do is sit back, pop in the conversation once in a while whenever and wherever it comes up, and be extremely insulting and condescending towards this guy and his alleged retarded email.
So what would everyone get out of such an arrangement? Johnny Nexus gets to play the part of the ranting idiot customer that always makes a mountain out of a molehill (What do you mean you're raising the price of your next module fifty cents? That will be the death of D20. I've been buying your products since before third edition was even thought of and you owe me for my loyalty. You must seriously consider everything I say. If you don't listen to my suggestions, I'm going to whine about it as loudly as possible on the messageboards and I'm never buying one of your products again as long as I live!!!!!!1111). Clark gets to call this behavior what it is. In the end, Critical Miss lives up to its name while going out in style, and as for Necromancer Games, lets just say that any press is good press. Both of them have a good laugh at the expense of anyone who falls for it and Clark gets to walk away looking like a badass.
Hypothetically, of course.