Normally I'd grant that, but it's affecting even companies I would consider to be relatively long-term-minded. Square Enix, for example, had a press release or interview of some kind where some bigwig (I think the CEO?) mentioned investigating the use of NFTs in the gaming sphere. The FFXIV fanbase was instantly NOT happy about that, such that Naoki Yoshida, the (beloved) producer/director for the game, had to do a bit of damage control and say "no we
are not going to put NFTs into the game, that's not happening on my watch." (Which he can actually say with some force, since he's on Square's Board of Directors.)
I give the example in part because it's relevant to me as someone who plays the game, but also because I know about the otherwise
very "invest in the future" attitude and actions Square has had regarding FFXIV. That is, they've done some legit "we are losing money" actions in order to maintain customer goodwill, like when they shut down sales of new account codes due to the server overload with the release of the current expansion. You don't choose to just
stop letting people buy your product for two whole months, especially when it's in a critically-important growth phase, unless you're committed to the long haul.
So it just came across as really weird and out of place. They've shown they
do think about the long term, and as a general rule Japanese companies tend to be pretty tight-lipped and extremely cautious about what they say to the media, but apparently (as
@Dannyalcatraz said) the siren song of buzzwords was too much.