Vocenoctum said:It's quite possible they cancel each other out... how do you know?
You've (as in, the posters in our example, no one specific) got an audience. A portion of that audience is online and sees the style of posting. A portion of that portion will let the way you post affect their buying decision. So, these last folks, how do you measure them?
Obviously there is no way to guage "negative sales" in this or any other industry. What I'm saying is that sales have never dropped around times when I've been in flames with people, and in some cases, they've spiked higher. That's really the only hard data that I can look at. Extrapolate that over a decade, and you see a pattern where the extreme minority of customers to whom such things matter just simply don't seem to effect things as much as they might think they do.
Vocenoctum said:But, more importantly, why don't the authors in question review how they're acting online, simply because it's the professional, polite thing to do. Even if it is a wash, and the customers gained by being an abbrasive jerk equal the customers lost... then why not act professionally?
Because I've found that there's *always* going to be someone who charges you with "acting unprofessionally" if you do something that they don't like, no matter how you act, so I'd rather be honest.
I've had an internet asshat flame me in the past as "unprofessional" because I used a Font they didn't like (No, I'm not kidding). It's not often that ridiculous...but it serves as a fun example.
Bruce Baugh once wrote a great essay on the topic (which unfortunately seems to have disappeared...I can't find it anywhere) where he said that too often, "professionalism" is just a hammer that disgruntled posters use to whack away at game industry folks that they just don't like. His summation was that being professional did not and should not equal "putting up with abuse." I tend to agree.
Or, to put it even more harshly, if how I say something has the potential to alienate an extreme minority who have no discernable impact on my sales, I can live with that.