Lizard said:
Because, y'know, no other game companies had ever issued licenses to third parties to produce compatible products, right? Not Steve Jackson Games, not Hero Games, not Far Future Enterprises, and not, oh, what company was that? TSR or something? What game did THEY make again?
What do a bunch of closed licenses (all of which involved royalties) offered to specific individual companies for specific products have to do with an open license available to anyone that chooses to follow the rules? Nada.
That's like comparing the GPL to the licenses that id software uses with the people that buy their engines. Yeah, they're both licenses for software, but their similarities end there.
The OGL was unique and different from those prior licenses, and it is not a "generic" term in any sense of the word, any more than GPL or Creative Commons are. WOTC referred to using one license, then chose to use another.
Kleenex isn't generic, but is used as a generic term by most people, just as OGL is used as a generic term by most people to refer to "open source roleplaying games." Your fixation on the belief that when they mention an OGL, they explicitly mean
THE OGL appears to be bordering on frothing at the mouth. I mean, if I asked you to hand me a Kleenex while pointing to a box of generic tissues, are you going to give me some dissertation on not calling non-Kleenex brand tissues that, instead of just following the modern vernacular and handing me a damned tissue?
Maybe they always planned this; maybe they really were ignorant of what the license they wrote actually said and had to backpedal something fierce when the truth hit them.
Or maybe they weren't expecting a conspiracy theorist to analyse every minute detail of everything they said and recast it into a way that supports his pre-conceived anti-WotC/4E stance.
Face it -- in your eyes, NOTHING WOTC does is wrong, questionable, or even simply poorly handled.
They put out Pokemon. That alone is a travesty. But hey, people make mistakes.
On the other side of the coin, you seem almost fanatical about your anti-WotC, anti-4e stance that it seems you jump on anything they say, no matter how small or how far in the past compared to the current state of things, and fixate on it to the point of obsession.
Try actually listening to the entire OGL panel at GenCon, since that contains all the actual facts about what they said. It's abundantly clear they're talking about an entirely new license for 4th Edition with the OGL as the closest reference point.