Because when one says their going to do something, you tend to expect one to do it.
If I say I'm going to pick you up at 10am, to take you to , say the mall, one tends to expect that I'd follow through.
It shows a lack of respect. When one says their going to do something and not do it. Its one of my pet peeves.
Yes, in life things crop up, and things happen. But with Rich made it habit, and instead jsut threw up his hands and said "I'll do it when I feel like it."
That was a jump the shark moment for me. If say, Paizo did the something similar when producing a product, or WotC or Goodman, it be no different. Yes the comic is free, but he does want folks to buy the books. Cant do that.