Success in arts and entertainment is different than other jobs. You can't expect to pay a novelist or a singer a flat rate for the work, because it's a crapshoot. The more people who read/listen to it, the more they should get paid. It's a merit system. If you paid a person a flat one time fee, either the company funding it couldn't afford to pay a decent rate (because there are too many failures and not enough successes.), or the creator would feel ripped off as the publishing companies would make all the money and not give some back.
You have to also understand how entertainment media works. For every 1 success there are 100 failures. I think people focus on the really big guys, the corporations, the millionare artists, and don't realize that there are a lot of little guys.
It is much more complicated than this. Think about marketing, investment, training and what not. Even in scientific research & development you face similar problems. Individual merit is a difficult thing to value with standards in a society and economy with the time function dynamics as complicated as the ones of our times. One thing is clear though: the current system fails. As even yourself puts it out here, there is a bunch of millionaires and myriads of tiny guys. It seems something is not working properly IMO.
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