Intimidation is best used on thugs trying to shake you down imho than part of your day to day affairs.
It has plenty of other uses. It shouldn't be over-used by any means, but it has
plenty of uses.
IRL its usually a very bad way of doing things. I'll use it in extreme situations vs a ranting boomer, telling someone to sit down, or a silent look. Implication being they can do it or face you if they keep doing what theyre doing.
99% of the time its a terrible approach.
Nah. It's not nearly that terrible. You're just doing as many, many, many GMs out there do, and only
noticing it when it's been done in the terrible "instantly make consequences you'll regret" form.
Consider: A police officer letting you off with a warning
is using Intimidate on you. They're saying, "I'll give you this favor, but if you cross me,
you'll regret it." They're being nice to you, in the here and now, but the looming threat remains. Likewise, escalating punishment metrics in, say, MOBA games like League of Legends, or any large-size MMO of your choosing (WoW, FFXIV, GW2, ESO, etc.) You get one infraction, it's usually a warning. Two, short-term ban. Three, long-term ban. Beyond that, either a major ban, or outright losing your account entirely. Each of those steps is both a punishment
and a threat of greater punishment.
Speed limit signs and other traffic instructions are a form of intimidation--just a generally nonviolent kind. And, unfortunately, a kind that rich people often ignore because the threat is irrelevant to them. (One of the reasons why I favor income-/asset-scaled ticketing, because rich people shouldn't view handicapped parking spaces as simply expensive exclusive parking spots.)
Further, most of the best villain characters are really quite good at using intimidation in a genteel, even dignified way. It doesn't have to be a direct threat of violence; it can even be jovial.