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5E Rumor: Hasbro is "prepping" to sell Wizards of the Coast in 2021.


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Mistwell

Legend
It's a clickbaiter's joke. He tells you that, right at the beginning that it's a joke for entertainment value only. "Alpha Investments" is "Dude who sells his magic cards on ebay, tries to funnel people to his patreon, and posts outrageous stuff to get attention for clicks." When the taco-hat-wearing guy tells you a friend of a friend of a friend said they were speculating maybe something could happen some day...don't give him more clicks.

See also. "Alpha Investments Scam"
 
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Parmandur

Legend
Pretty clever way to rile up some ad clicks, but this rumor sounds nothing like how Hasbro operates.

Sent from my [device_name] using EN World mobile app
 

gyor

Legend
It's a clickbaiter's joke. He tells you that, right at the beginning that it's a joke for entertainment value only. "Alpha Investments" is "Dude who sells his magic cards on ebay, tries to funnel people to his patreon, and posts outrageous stuff to get attention for clicks." When the taco-hat-wearing guy tells you a friend of a friend of a friend said they were speculating maybe something could happen some day...don't give him more clicks.

See also. "Alpha Investments Scam"

Way to kill my dreams, I'd love to see Hasbro sell WotC to a better company, still 2021 is way too far away.

I wonder, who would be in a position to buy such a company as WotC?
 
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Parmandur

Legend
Way to kill my dreams, I'd love to see Hasbro sell WotC to a better company, still 2021 is way too far away.

I wonder, who would be in a position to buy such a company as WotC?
That's one of the main reasons to doubt the story: basically nobody is in a position to both care enough to purchase WotC and have the resources. Nevermind that Hasbro doesn't sell, they acquire.

One presumes the 2021 date is chosen so that the rumormonger won't be held accountable due to people forgetting this by then

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FrogReaver

As long as i get to be the frog
Way to kill my dreams, I'd love to see Hasbro sell WotC to a better company, still 2021 is way too far away.

I wonder, who would be in a position to buy such a company as WotC?

I don't know. I like the Hasboro approach at the moment. They attempted to monetize d&d like crazy in 4e days and lost a huge part of their player base in exchange for seeking a growth and splat and subscription based model. (not saying if 4e was good or bad game). They also were interested in doing this to push games and or movies from the new D&D (still probably are but maybe not quite as much of a push about doing it).

5e isn't trying really new monetization strategies and it's being wildly successful for an rpg. It sustains itself and makes good money for an rpg. Hasboro has it off it's radar as a brand they can milk incredible profits from. D&D is in a really good place at Hasboro for the moment IMO.
 

Charlaquin

Goblin Queen
People do understand that WotC makes Magic: The Gathering, right? One of the biggest cash cows in the games industry? Hazbro would be absolutely insane to give that up for any amount of money.
 

FrogReaver

As long as i get to be the frog
People do understand that WotC makes Magic: The Gathering, right? One of the biggest cash cows in the games industry? Hazbro would be absolutely insane to give that up for any amount of money.

Nevermind, I thought the thread said sale D&D. It says sale WOTC. You are 100% correct.
 


Zardnaar

Legend
People do understand that WotC makes Magic: The Gathering, right? One of the biggest cash cows in the games industry? Hazbro would be absolutely insane to give that up for any amount of money.

Not really look at Star Wars, they paid 4 billion for it and made that all back with the Force Awakens.

If someone wanted to wave a large enough amount of dosh around everything is for sale generally with the exception perhaps of national treasures (Mona Lisa, US constitution etc).
 

Charlaquin

Goblin Queen
Not really look at Star Wars, they paid 4 billion for it and made that all back with the Force Awakens.
Hazbro is George Lucas in this analogy, and the speed with which they recouped that cost is evidence that he was insane to sell it. Of course, in Lucas’ case it was a good deal because he was sick of all the harassment from the fandom and wasn’t going to make any more Star Wars movies anyway. He was leaving the money on the table, so he might as well take the deal. But there is no indication that Hazbro was planning to kill MtG.

If someone wanted to wave a large enough amount of dosh around everything is for sale generally with the exception perhaps of national treasures (Mona Lisa, US constitution etc).
Sure, everything is for sale, but with Intellectual properties that are still actively making you truckloads of money a year, it’s insane to sell them for any fixed dollar value, because the IP will make you back that value and more.
 
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Zardnaar

Legend
Hazbro is George Lucas in this analogy, and the speed with which they recouped that cost is evidence that he was insane to sell it. Of course, in Lucas’ case it was a good deal because he was sick of all the harassment from the fandom and wasn’t going to make any more Star Wars movies anyway. He was leaving the money on the table, so he might as well take the deal. But there is no indication that Hazbro was planning to kill MtG.


Sure, everything is for sale, but with Intellectual properties that are still actively making you truckloads of money a year, it’s insane to sell them for any fixed dollar value, because the IP will make you back that value and more.

Depends though generally you sell a business for X2-X5 of its yearly income.

Sometimes you can't monetize it properly or don't want to (Lucas is old now a new trilogy would take 10 years). Or you have to sell TSR in 1997 to WotC). Or you can use that money selling some properties to fund something else that hopefully makes you more money. Selling D&D for example to fund a movie or triple AAA video game might cost 100-200 million dollars, how much is D&D worth? They got it for around 27 million in 1997 and its doing well so you would around double that number at least ( would have been worth less say 7 years ago). D&D is probably worth something like 50-100 million range. Back then the novel range was worth more than the RPG and now the novel range is dead.

Something like Grand Theft Auto V make 4-6 million dollars per day.

I don't think D&D is popular enough to reach that kind of level via a game or movie. Everyone gets excited about WotC plans for a movie or new game, I don't think one will happen anytime soon that will do much of anything.
 


Charlaquin

Goblin Queen
Depends though generally you sell a business for X2-X5 of its yearly income.

Sometimes you can't monetize it properly or don't want to (Lucas is old now a new trilogy would take 10 years). Or you have to sell TSR in 1997 to WotC). Or you can use that money selling some properties to fund something else that hopefully makes you more money. Selling D&D for example to fund a movie or triple AAA video game might cost 100-200 million dollars, how much is D&D worth? They got it for around 27 million in 1997 and its doing well so you would around double that number at least ( would have been worth less say 7 years ago). D&D is probably worth something like 50-100 million range. Back then the novel range was worth more than the RPG and now the novel range is dead.

Something like Grand Theft Auto V make 4-6 million dollars per day.

I don't think D&D is popular enough to reach that kind of level via a game or movie. Everyone gets excited about WotC plans for a movie or new game, I don't think one will happen anytime soon that will do much of anything.
Hazbro selling D&D wouldn’t surprise me. I mean, a little, cause it’s hot right now, but it wouldn’t be that surprising. But this alleged “rumor” isn’t about selling D&D, it’s about selling Wizards of the Coast. That would mean selling D&D, Kaijudo, all of the Avalon Hill properties, and most importantly Magic: the Gathering, which is one of Hazbro’s most profitable properties, bringing in an estimated 250 million a year (they haven’t released exact figures, obviously). That’s an insane thing to do.
 
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Zardnaar

Legend
Hazbro selling D&D wouldn’t surprise me. I mean, a little, cause it’s hot right now, but it wouldn’t be that surprising. But this alleged “rumor” isn’t about selling D&D, it’s about selling Wizards of the Coast. That would mean selling D&D, Kaijudo, all of the Avalon Hill properties, and most importantly Magic: the Gathering, which is one of Hazbro’s most profitable properties, bringing in an estimated 250 million a year (they haven’t released exact figures, obviously). That’s an insane thing to do.

Not really if they get say a billion+ for it. Future income is not guaranteed a billion dollars (or 2 billion) upfront or whatever the number is. There is also the profit so magic might bring in 250 million a year but how much of that is profit?

They bought WotC for the pokemon craze in the late 90's. I don't see them selling Magic either but sometimes companies get into trouble or they get the to good to be true type offers and sell up/merge etc. If Disney for example come knocking with a few hundred million/billion people will at least listen.
 


gyor

Legend
Depends though generally you sell a business for X2-X5 of its yearly income.

Sometimes you can't monetize it properly or don't want to (Lucas is old now a new trilogy would take 10 years). Or you have to sell TSR in 1997 to WotC). Or you can use that money selling some properties to fund something else that hopefully makes you more money. Selling D&D for example to fund a movie or triple AAA video game might cost 100-200 million dollars, how much is D&D worth? They got it for around 27 million in 1997 and its doing well so you would around double that number at least ( would have been worth less say 7 years ago). D&D is probably worth something like 50-100 million range. Back then the novel range was worth more than the RPG and now the novel range is dead.

Something like Grand Theft Auto V make 4-6 million dollars per day.

I don't think D&D is popular enough to reach that kind of level via a game or movie. Everyone gets excited about WotC plans for a movie or new game, I don't think one will happen anytime soon that will do much of anything.

This novel line is only dead because they killed it, they wanted to externalized it, they got too greedy and so no one took the bait and they had dumped the staff for novels like editors, so they killed the novel line, and unforgivable offence.
 

Mistwell

Legend
Well even though the rumor is baloney, it might be fun to speculate about who could afford it, and might want to.

My #1 guess would be Asmodée Éditions. That's a French company (that once long ago was known for In Nomine RPG) that's become huge in the industry and is on an acquisition binge right now. They now own Days of Wonder, Fantasy Flight Games, all English language rights to all Catan games (bought from Mayfair), the games Ticket to Ride, Dixit, Citadels, Small World, Mysterium, and 7 Wonders, the companies Z-Man Games, Plaid Hat Games, and Filosophia, German board game publisher Heidelberger Spieleverlag, the company Edge Entertainment, the rights to publish in French the WizKids and Pokémon lines of games, and of course their own games in French like Diplomacy and Liar's Dice. And they also have a digital games branch of the company which mostly runs Fantasy Flight stuff and Days of Wonder stuff at the moment.

Actually I left some stuff out. Here this lovely graph outlines it better than I did:



That is almost certainly a company that wants to get their hands of Magic The Gathering.
 
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