Here is what I think. And I've been thinking about this since August.
The publishers who use this site, ESPECIALLY the smaller publishers and PDF publishers, owe Morrus a ton. I can directly credit Morrus with a significant number of sales of my first release, not even counting the one HE bought. The news site is the PRIMARY selling point for most d20 PDF products sold through RPGnow - any PDF publisher can check that by looking at the referals list for sales there.
In fact, we owe him so much that I think it's ATROCIOUS that he had to pay his own airfare to GenCon last year. Seriously.
I think we should get together and pay for Morrus' ticket stateside next year. It's not like we give him much in the way of free goods - most of us send our freebies to the reviewers here, and to the ENnie judges, not to Moruss.
So lets pass the collection plate for a plane ticket.
I can barely pay for food right now, but I'm in.
I owe it to him.