Heh heh heh.
I love these kinds of "debates."
First, let me address the initial point of this discussion. I am pleased to hear that WotC plans on publishing a 3ed Draconomicon. I liked the first one (even if I didn't agree with everything) and I'll like this one if it maintains the same level of integrity as the 2ed version. I strongly suspect that this book will be a complitation of the material on the Wyrms of the North that have been appearing at the WotC site for Forgotten Realms. That means that the spells and feats, and I would imagine a few personalities, will appear. We may also get a look at the FR official Tiamat and Bahamut, and perhaps Null and the other Draconic deities. And, if we're really lucky, WotC will beg Todd Lockwood to come back and do dragons... although I also happen to like Sam Woods' dragons as well (haven't seen too many of WAR's dragons... if any at all).
As for whether or not there's a need for more Dragon books, one could ask the same question about books on Evil or Outsiders. I think that have another perspective is always a good thing, and WotC tends to offer relatively balanced and well thought out ideas and mechanics relative to some of the other companies out there. But, this will have as much fluff as the books offered by Gygax or AEG, and that's not a bad thing to everyone.
Now, on to what this thread has evolved into: Official vs. unofficial and what defines quality.
I have bought and continue to buy third party releases. I was out there with many of you buying the first releases from White Wolf's SSS line. I've bought many of the books from Mongoose, and Green Ronin, Bastion Press and Malhavoc. I also have most, if not all, of the official books from WotC. And I'll say that I have a great deal more faith in WotC's material than I do in most (not all) of the 3rd party publishers. Does this mean that WotC is infallible? Certainly not. There are still magic items, spells, and even PrCs that seem a little out of wack. But, my observation (and those of the people with whom I play) have revealed that WotC seems to be a great deal more "cautious," and therefore tends to be more "balanced." However, that does not mean that WotC's material is necessarily superior or the be all, end all.
I think that the material put out by Green Ronin and Malhavoc are fantastic and balanced. Sure, they have a tendancy to look at things a little differently (Cook has all kinds of variants), but I think that's essential in order to keep things fresh and provide the necessary competition for WotC. I think that Malhavoc especially offers some great alternatives to WotC that are just as balanced... if not more so. Cook was one of the first to offer a new Ranger (which he tweaked even further with the recent The Book of Hallowed Might release), and both Malhavoc and Green Ronin have released fantatsic ideas for goodly, divine magic and concepts... greatly expanding on the relatively limited and sometimes front-loaded material from WotC.
"Official" is often a crutch for people afraid to experiment. Yes, there are companies out there that have produced really shoddy material. And, I've drastically reduced the amount of 3rd party stuff I've bought as a result... but, I do think that "official" has nothing to do with it. When people start vomiting out that word, it's been my experience that these are the same people that want to argue with the DM when s/he offers something new or different (on the surface) from what appears in the books. It reduces the ability for DMs and creators to look to other sources, who may be as balanced and as playtesting oriented as WotC, for alternatives.
As for plush and presentation, I'll admit that I like to see what I consider to be great art, great layouts, and glossy pages. But, I'm not going to allow something as shallow as that to stop me from giving other publishers a chance. I know that, although most of Green Ronin's stuff will be black and white, I know that the quality and integrity of the writing, game mechanics, and ingenuity will compete strongly with the writing, game mechanics, and ingenuity of WotC material. You know, WotC has really been slipping in the kind of art I like to see for months now...
So, I do recognize what Kai Lord's saying, but I don't agree. I think the attitude KL exhibits is one that tends to dominate among a lot of gamers though, and that's a shame.