philreed said:
I'm not sure if reviews would help. From what I can tell reviews rarely have a measurable impact on sales. In fact, there's only one reviewer that I saw a definite spike in sales when his review posted. Additionally, the few other times I've seen a slight increase were from reviews posted at RPG.net.
Here is my POV, mostly specific to myself.
I don't buy something based on a review. If I'm interested in something, I'll check reviews and use that to determine whether I'll buy something.
I had some money to spend last week. I went to RPGNow & DriveThruRPG with the intent to buy something. I went away empty handed.
First, there are just too many products, and most look very amateurish. I keep seeing products that are far too narrow (I won't buy a book with 2 or 3 monsters, or discussing a single spell). Some seem to have no real focus (101 Feats? Feats about what? Just feats?) The rest have very questionable quality, and checking requires far too much work.
Reviews aren't very useful either. ENWorld stopped meeting my needs ages ago (probably because I find navigating the current pages time consuming and not as user friendly as it used to be). At least I can browse it though, unlike RPG.net. Reviews on the site aren't reliable (I've picked up products with solid 4* ratings that were horrible).
The few times I've bought something on "reviews" are when I've seen people crowing about them on ENWorld. I picked up some of the Avendu stuff because of that. I wasn't as impressed as the people crowing about it, but it was worth the value I paid (and at times more).
If you are committed, I'd say just produce enough to keep your foot in the door. Experiment to see what's working and what isn't. That way, when the signal to noise ratio improves (if it improves), you'll have a reputation as the signal and can then be there.