You can promote equality or you can promote inequality, there is no neutral option.
You will find that, in discussions like this, absolutes usually aren't so absolute. This is not a subject where black-or-white will avail you much.
Take, for example, the image of Seelah that Riley posted above. Is that image supporting of equality, or not?
Some will see a strong, female, dark skinned warrior, and say, Yes!
Others will see a breastplate with molded-in breasts, call that nonsense sexualization of the character, and thus answer, No!
Subjectivity is a pain, sometimes.