Marketing directive. They probably thought calling it 'essential' as a looser, friendlier way of saying 'must buy' was a better idea than calling it 'Player's Handbook 4' (too sterile!) or 'Simplified Classes' (no one wants the 'light' version).If Essentials is just supposed to be more options but still part of 4e I don't understand the need to brand it differently. Why not call it 4e: Players Handbook 4, or 4e: Simplified Classes or somesuch.
I'm not saying it's right or that I agree with it, just that marketers think there's a reason to brand differentiate everything.
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