LightPhoenix
First Post
What I am saying is that the Nielsen system is antiquated in today's world for determining how popular a show is. Yes, they have some new metrics like DVR+7 (or whatever they call their DVR ratings), but these are all advertiser based ratings.
Nielsen does measure commercial viewing in DVR viewings with a rating commonly termed C+3. The overwhelming trend based on these numbers is that people don't view commercials in stuff watched after the fact. If you're not watching it live, you're probably not watching commercials, and thus advertisers simply don't care about DVR meeting. Since advertisers basically hold all the cards (ie, money), everyone plays by their rules, despite whether that makes sense or not.