Steel_Wind said:
To the Warhammer advocate: Not a chance. Games Workshop has retail stores in malls yes. But only those who are familiar with the product itself have any clue as to what Warhammer is. Warhammer has tried to compete with D&D as a brand in the past. It failed miserably. They have not even bothered to try to seriously do so again.
Games Workshop survives by selling visually attractive product that is VASTLY overpriced to a niche of a niche. It's no more than that - and never has been.
Games Workshop also possesses significant financial resources - behind Wizards, obviously in a completely minor league compared to Hasbro, but not out of the ballpark TSR set for much of its lifetime.
When Warhammer tried to compete with D&D directly (with the original Warhammer Fantasy Roleplay), it wasn't anything
close to the brand name it is today.
GW boasts visually attractive, high-production-value products - arguably higher than D&D -, a monthly periodical (sometimes available in mass market stores, though frankly I haven't seen White Dwarf or Dragon there lately), and brand recognition through other media: mass-market-available novels and very successful electronic games.
GW also has the only proven, profitable sci-fi license in tabletop gaming, WH40k. While the rest of the world has consistently failed to keep a sci-fi game in production, 40k is, if anything, even more popular and recognizable than Warhammer Fantasy Battles.
GW hasn't seriously tried to compete with D&D
since it's been a market presence big enough to do so. To compare the fledgling GW's original RPG launch (even then a significant part of the market in Europe) with what the miniatures titan of today could produce if it were inclined to do so is foolish at best.
GW almost certainly had the resources to scoop up TSR in its dying days, had it the inclination. GW's lack of interest in the seems more a matter of its low and inconsistent profit margins compared to Warhammer's core business. Even now, it spins its RPG division off and uses an outside company to produce it.
GW hasn't made a significant play for the RPG market since it's been a significant company.