I mean, it's fair to observe a difference over the last 5 years, specifically.
In 2014, D&D was considered a very low-value brand by WotC. The reason 5E was allowed to be made was because WotC didn't think D&D was going to make a lot of money after 4E, where their marketing/branding efforts had largely failed to get traction, or at least to get the traction they wanted. That's also why the "slow-and-steady" product release cadence was chosen, and why D&D went back to the OGL in 2016, after abandoning it in 4E.
But in the last 5 years, particularly through the pandemic (but starting before), D&D has exploded in popularity, and WotC's approach to marketing and merchandizing has become significantly more aggressive. Stuff like the VTT project would have been completely unimaginable in 2014, because the VTT development (allegedly with 350 employees) has to be costing WotC about as much as they were expecting D&D to even pull in back in 2014. And stuff like the cadence of products, and what the products are is also changing or has changed.
There now D&D Toasters, D&D Waffle Makers, D&D Coffee/Tea/Hot Chocolate makers, D&D Mugs/Shirts/Socks/Underwear, D&D MtG set that made over a $100,000,000, D&D Wallets, etc..., so yeah its partly a life style brand.