When did WotC D&D "Jump the Shark"?

Is 4e as popular as d20 was at the height of the d20 bubble (which is about 3 years into 3e)? No, of course not. No one would argue that. But, then again, D&D throughout its history has rarely been as popular as it was for those three or four years.

Of course, not being as popular as D&D was during the bubble is not the same as failing.

See the difference?
The biggest difference I see is that you are having a knee jerk reaction and not reading what is being said.

4E is NOT "failing".
DDI is making a very nice, steady stream of cash.

But the market is deeply split now. D&D as a brand could be doing vastly better than it is.

Again, we certainly don't know what WotC's goals were. It may very well be "failing" at that. But in a simple sideline observer sense, it is making money and not "failing". 4E detractors have said that in this very thread and I know I've said it very explicitly to you on more than one occasion.

Why are you unwilling to discuss the actual point instead of trying to misrepresent the other side?


I also wonder, since we have no evidence whatsoever, according to you, how can you even claim anything you just claimed?


I would point out that I was hardly the only one saying that. Erik Mona said the same thing as well, yet I don't see you pointing to that over and over again.
I have no memory of that statement from Erik and I rather doubt it was said by him with anything approaching the same certainty and expectation that you did.

But, in any case, I'll freely admit that I was mistaken. Then again, I was basing that totally on gut reaction without any evidence.

Kinda like you're doing now.
wrong. Your protests notwithstanding, I'm looking at a lot of information and rather than putting everything in the "all informative" stack or "completely and fully without merit" stack, actually considering the context and value of the pieces.

There is a lot of purely meaningless anecdotal and useless information out there. And I throw that on the zero value stack just as you do.

I'm assessing what the the information we do have says. You were basically expressing emotional wishful thinking. It is not at all like what I'm doing now.


Say it with me, strings of unsupported, obviously biased anecdotes do not lead to anything resembling an informed conclusion.
OK

Strings of unsupported, obviously biased anecdotes do not lead to anything resembling an informed conclusion.

Happy? That is certainly a true statement. I agree with it 100%.

Now, try this one:

Useful information scattered amongst strings of unsupported, obviously biased anecdotes does not stop being useful.

Can you say that?
 

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I can't posrep you for this RC, but, I totally agree with everything you just said here. Even the naming conventions. :D

A notable deviation from our norm.

:D

For what it's worth, though, I am getting the impression that 4e didn't do well enough for WotC/Hasbro and that 5e will be substantially closer to earlier models. I.e., they would like to recapture the lightning of 1e and 3e.

Obviously, I base this on nothing evidencial....as others have said on this thread, the "evidence" is flimsy if it even exists. Just some of the questions and polls coming out of WotC these days.

It does seem, though, that (like movies) the editions with the odd numbers are better than those with the even numbers. ;) Even Star Wars was numbered so that Empire Strikes Back is episode V......... :D

(And, yes, the prequels show that this observation is not always true. :( )

In conclusion, play what you enjoy playing. Life is too short for bad gaming.


RC
 



There is a HUGE difference. First of all 2e was deader than a doornail in 1999. The books were off the shelves and long since gathering dust in the bargain bins around here. Anecdotally around here it was a has-been game. Yes, you could find the die-hard core of 2e AD&D fans online etc but the game was dated, the producer was moribund, the market had been flooded for several years with badly written garbage. It was by far the low point of D&D in my experience. ANY new edition was entering a green field. Of course people welcomed 3e, it was the first sign that D&D was still alive.
OK, I actually agree with you.

But this is certainly where it gets very frustrating because you are VERY much arguing with 4E fans at this point. Over and over I hear from people who insist that the complaints against 4E are just the absolutely predictable history repeating itself. My reply has been that two people saying something then and 500 people saying it now is not history repeating itself.

It seems we agree on that.

Contrast this with the introduction of 4e, very different. 3.5 never suffered from a deficit of support, etc.
Actually, 3E was clearly on the way out. It certainly wasn't allowed to reach the pits that 2E wallowed in. But it is interesting that PF seems to be more popular now than 3E was in the last couple years of its life.

No, it makes relying on it an exercise in piling one flimsiness on top of another. It isn't even a matter of flimsiness either. It is a matter of there is NO OBJECTIVE EVIDENCE WHATSOEVER to support the conclusion that 4e isn't quite successful.
First, you are falling into the same trap as Hussar.
As numerous people have said, myself included on many occasions, 4E is making a lot of money.

But the market is deeply split now. If 4E had not split the market it would be making a hell of a lot more money than it is. And when I commented upthread about WotC being schizophrenic and swinging back and forth between supporting the 4E fan base and chasing the people they lost, it tied back to this.

I certainly am willing the go out on a limb and presume that WotC's plan was NOT to split the market and they hoped, and expected, to continue being the single 800 lb gorilla. Wouldn't you agree that is a reasonable guess despite my ready concurrence that we truly don't know anything on that?

4E is not "failing". I don't claim it is. But the market is deeply split and D&D could have been doing MUCH better and when 4E was first given the go the plan and expectation SHOULD have been that it would do much better.

All that said....

There is evidence. It gets absurd when people who don't like what the data say decide they just want to ignore it.

I am NOT claiming that I know what 4E makes or what PF makes. I'm not claiming I know to the nearest 10% what the split in revenue is.

But there is a ton of evidence that things are a lot different now.

The popularity of PF is notable
It is? I thought you just said there was NO OBJECTIVE EVIDENCE WHATSOEVER

, but even that doesn't indicate a whole lot about 4e.
By itself, I agree. But there has certainly been a pattern here.

Pathfinder was in no small part born from the discontent with 4E in a large segment of the fan base.

So no, you certainly can't just look at PF sales and declare that an indicator of 4E. But if you have been following the story all along, the common source is there to see.


In fact if you know a bit about markets and marketing you'd be very hesitant to draw that conclusion hastily.
I know a bit. And as I just said above, I agree that just trying to assign direct cause and effect between the two is wrong. There is more to it than that.

The point is, your 'evidence' isn't flimsy, it is non-existent.
Just simply not true.


Beyond that though I think there is a deeper underlying issue. The TT RPG hobby as a whole is dying.
Wait a second. Just before you were talking about how people buy both games so the "notable" success of PF says nothing about 4E. And, again, as an isolated comparison, I agree. But that presumes that a lot of people buying D&D are now just buying D&D plus PF and the pie is therefore growing and instead of one success we have two. That is certainly a potentially valid model which could exist. But then you turn around and say "the pie is shrinking". If the pie is shrinking AND someone else now has comparable amounts of pie as the guy who used to have the majority of the pie, then the only rational conclusion is that the guy now has less pie.


It is a shrinking pie.
Just retained for the record. :)

I'm not having trouble finding groups. The groups I find are older (by far) than they were 20 years ago, but there are plenty of people around to play with and I've run 4e continuously since it was released without any shortage of players.
Oh, I don't doubt it. Neither am I. I did not say no one could find a group. Hussar said you don't hear that. I said I have. Just anecdotes. :)

You're taking Hussar's words and twisting them. He simply made an example where he used the names of two games to illustrate a point and you're trying to warp it into some kind of evidence for your position. Personally I find that indicates either a huge deep seated bias or a rather thin rhetorical trick that does nothing for your arguments.
No, that is not true.

My point is that his example could not exist in the first place if my position was truly wrong.

I think we CAN agree that things are different in 2011 than they were in 2003. It is a very different market. The world is changing fast, and frankly one of the major factors in the RPG market is that WOTC created the competition for its own product. Not to take anything from Paizo at all, but they didn't make 3.5 what it was, and PF wouldn't exist at all if it wasn't for 3.5.
Obviously PF could not exist as is without WotC's OGL. Hats off.

But the success of PF is still, as you put it, "notable". And I think is interesting in itself. The very game that was not doing good enough to continue supporting is now breathing down WotC's neck.
Is Paizo just that much better at marketing and giving the people the material they want? Is it a case of you don't know what you've got until it's gone?

As I said, PF appears to be doing better now than 3E was in the waning days. There is something going on there.

I really don't believe that ANY conceivable 4e that was anything beyond a mild refresh of 3.5 would be in any different market position than 4e is now. It is a good game, and frankly I think it is doing quite well. Times may be tough and PF may, or may not, be biting into its market, but even so the game is obviously pretty successful. The alternate theory being what, that Hasbro is so dumb they published 35+ 4e books before figuring out they can't sell it? I'm skeptical...
Again, the whole "can't sell it" is either just knee jerk or red herring.

But I disagree that a different 4E could not have been vastly more successful. Now, I certainly agree that it is easier said than done to make a fully new game that still appeals to 3E fans. But is was certainly more than "conceivable".

But the problem is that this was never even WotC's goal. They made that clear, and early on this was held as a standard and point of pride. They wanted to vastly increase the fan base of D&D. They saw tons of people playing WOW* pretending to be an elf and wanted to know why those people were not giving THEM money to pretend to be an elf. They wanted DMing to not be intimidating and they wanted to lower the bar for entry level play.

And the whole "firing" customers thing started as a light hearted off hand comment that certainly got blown way out of proportion. But it did sum up their position. If they lost 10 old fans and gained 200 new fans, then they are up 190 fans. You can't make an omelet and all that.

Now that all sounds great. I'm all for them growing their business and if they lose me but gain just 2 to replace me, then good on them. I completely support it.

But it didn't work. And in trying to do that, they passed on trying to keep what they had. So we will never know if they could have done it or not. That ship has long sailed.



* My standard WOW disclaimer, if you don't know it, ask.
 

But the market is deeply split now. If 4E had not split the market it would be making a hell of a lot more money than it is. And when I commented upthread about WotC being schizophrenic and swinging back and forth between supporting the 4E fan base and chasing the people they lost, it tied back to this.

I certainly am willing the go out on a limb and presume that WotC's plan was NOT to split the market and they hoped, and expected, to continue being the single 800 lb gorilla. Wouldn't you agree that is a reasonable guess despite my ready concurrence that we truly don't know anything on that?

In my opinion, the absolute worst move WotC made was to fail to renew the Paizo licenses for Dragon and Dungeon. At the time, it seemed a rational thing to do - they wanted to move the magazines online as a major selling-point for the DDI.

Unfortunately, things haven't worked out like that. Not only are the e-magazines of extremely questionable value, and not only did the move generate a lot of nerdrage (much of it certainly undeserved), but it also led directly to the creation of Pathfinder, first as an Adventure Path product to replace the lost mags, then as an RPG in its own right, and as a haven for those disillusioned with 4e.

How much different would things be if Paizo, instead of being WotC's #1 competitor, were instead their #1 cheerleaders?
 

Wizards has published two versions of D&D built on the work of a previous company and previous designers. In both cases, a revision was made to the original rules after a two or three year period (3.5 and Essentials). Older material (3.0 and 4E PHB) were updated with free online articles (just now starting for 4E).

I bought 3.5 but didn't buy Essentials. It really just came down to not wanting to spend money again for similar material (the new builds for the classes in the 4E PHB, the magic item system overhaul, etc.). I also believed that Essentials would create some stress when paired with the earlier design paradigms.

4E is a closed system. By which I mean only a few hard-core designers at Wizards and some selected freelancers work on it. I believe this decision can lead to some dead-ends in design (not enough playtesting) and can alienate the customer base (who rightly or wrongly feel they aren't being heard).

PF is an open system. It doesn't draw just on 3.5 but also other OGL work and a large pool of skilled designers including former TSR and Wizards employees. One employee at Paizo worked on 4E as a former employee of Wizards for example and still freelances for Wizards.

A few years ago, Paizo brought novels of Gary Gygax back into print and brought him as a guest of honor to Gen Con. They've had Ed Greenwood, Jeff Grubb, and Keith Baker help design their campaign world book. China Mieville and Dianne Cunningham have even done a touch of world building for the RPG. Paizo does open playtests (for free) and incorporates customer feedback gathered online at at cons into rulebooks.

Wizards capitalized on the name and existing rules of D&D created by others in the same way Paizo has. Pathfinder is not the zombie stepchild of D&D anymore than Wizards two versions of D&D are the zombie love child of TSR. Both companies took an existing game and created their own game from it.

Paizo generates goodwill by being an open system. The designers don't just communicate with customers, some of the customers themselves become freelance designers. And previous great designers from previous editions also add to the game and/or are honored by Paizo.

Did Wizards "jump the shark" by not staying with the more open model of game design they created and championed back in 2000? If sales are good and profit is how success is defined, then no they did not.

If success is measured by staying more closely in touch with the traditions of D&D and the fan base, then opinions are more likely to vary. But some customers would say Wizards has failed IF putting value on tradition and existing customers is a sign of success.

As Monte Cook put it in a recent blog. James Patterson made $70 million last year writing novels. Michael Chabon has won a Pullitzer and other prizes but didn't make $70 million last year. Who is a more successful writer? Depends on the values applied and how you want to measure success!
 
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Unfortunately, things haven't worked out like that. Not only are the e-magazines of extremely questionable value, and not only did the move generate a lot of nerdrage (much of it certainly undeserved), <snip>

You may think it was undeserved. But I have no problem with the WotC-directed nerdrage over this. I was really enjoying Dungeon magazine and thought Paizo had done a fantastic job of finding out what most of their customers wanted and responding to that. Fortunately, Paizo turned out to be made of stern-enough stuff and they managed to soldier on and thrive.
 

You may think it was undeserved. But I have no problem with the WotC-directed nerdrage over this. I was really enjoying Dungeon magazine and thought Paizo had done a fantastic job of finding out what most of their customers wanted and responding to that. Fortunately, Paizo turned out to be made of stern-enough stuff and they managed to soldier on and thrive.

Oh, I was also delighted with the direction and quality of the magazines, and was very sorry to see them go.

At the same time, it was just a business decision, taken for business reasons. The license had expired, and they elected not to renew it. (Indeed, they actually did extend it slightly, to allow the "Savage Tide" AP to end.)

It certainly wasn't the utter betrayal that some posters declared at the time. I'm really not convinced that anger was really warranted, never mind the level ot vitriol and hyperbole that was thrown about by some people.

And I say that despite thinking, with the benefit of hindsight, that it was the worst mistake WotC have made in their entire management of D&D.
 

2003.
The premature release of 3.5 marked a shift in both the management and predominant design ethos at the company. The new management didn't understand what had made 2000 successful and overcompensated in reaction to mistakes (both perceived and real). The new design ethos was buying hard into the My Perfect Encounters(TM) school of design and allowing the CharOp tail to wag the dog.

I think you're right. This is also about the time that it seemed WotC started shifting from the open source/Dancey approach to publication back to a more traditional one. The GSL and DDI furthered this development.

On the other hand, while I agree that with 3.5 WotC "overcompensated in reaction to mistakes" there is an inherent problem to offering an open source product: third party publishers are going to be pissed whenever you make changes to the game, but the only way to improve the game is to make changes. So you end up being caught between a rock and a hard place: either keep the game unchanging, or only slowly changing, but remaining viable for 3PPs or continue to evolve and develop the game, adding new ideas and approaches.

I tend to prefer the latter, mainly because I enjoy a changing game - I like trying out and playing new versions of D&D. But I wish there was a way to keep the 3PP door as widely open as possible.

If I spent lots of time on the Paizo boards, I would think that 4e is the worst game ever written, right up there with FATAL and that WOTC employees regularly serve small furry animals live with their lunch.

Well, this is just another grain of sand on the pile. My point is that if you look at the total picture, I personally have never seen as much ire and dissent around a given edition of D&D. Now because of the internet, we really can't go much further back than about 15 years. But within that span of time, the D&D community is more fractured than ever (since 4E came out) - and it isn't even close.

Never mind that WOTC has done more gamer outreach in the past couple of years than anyone's done in the past couple of decades with things like the D&D Encounters and Gamma World, which apparently gets completely overlooked when people on chat boards talk about "listening to the people".

Good point. Unlike many, I also think Mearls' recent articles are authentically meant in good spirit.

Really? This is well known? Or is it just commonly assumed without any actual facts backing it up. I thought it was sales of PHB's that were the majority of D&D sales. Those aren't hardcore fans buying typically. Those are the casual players who only buy one or two books ever and probably outnumber the hardcore players a hundred to one.

Yes, you are right that PHBs and, to a lesser extent, the other two core books make up the bulk of D&D sales. My numbers--which, as you say, are entirely made up but simply serve as illustration--probably relate more to unique titles. My guess is that in terms of gross sales, you have 20% of fans spending about 50% of the money, which is still significant.

Whereas in the groups I've typically played with, generally everyone had at least the PHB (of whatever edition) as well as a couple of other books.

Whose anecdote wins?

Obviously we can't just look at our anecdotes.

But your numbers here are completely fabricated based on your own experiences and not based on anything resembling a fact. You have no idea how many groups play with one player with a large library or if groups spread out the costs.

Yes, thanks for repeating what I said in my previous post!

For example, every group I've ever played with has included multiple DM's. Every single one. Therefore, just about every group has had multiple copies of a number of books.

Might I ask how many times you've changed groups?

Not many, but does it matter? Again, I'm going upon what I've heard, mainly on message boards. But I am willing to at least meet you halfway - that groups are split between those with one diehard and a bunch of casual fans (maybe with one or two "inbetweeners"), and groups with a bunch of diehards and one or two casual fans.

It may be more useful to not look at groups but individuals. If we made a scale of 1-5 (with speculated percentage of total active players in parentheses), we could come up with something like this:


  1. Very casual players (20-30%?) - perhaps the spouses of more serious players who don't own anything behind maybe some dice and a PHB and perhaps not even that. This also includes the people that try a game out once or twice and never come back.
  2. Casual players (30-50%?) - probably own one or two books, dice, shows up regularly, but probably never DMs or thinks about the game outside of the session.
  3. Dedicated players (15-25%?) - starts thinking about the game outside the session, expanding their collection, tries their hand at DMing, etc. Probably doesn't think about the hobby or industry beyond the game itself.
  4. Serious players (5-15%?) - has an RPG collection, regularly DMs, spends a fair amount of time thinking the game and hobby (and the industry) outside of sessions.
  5. Diehard players (<5%?) - these are the game room folks with vast collections, maybe playing and running in multiple games. For them gaming is probably their primary hobby, maybe primary interest. May be game designers.

My assertion is the bulk of RPG items - in terms of unique products - is bought by categories 3-5, yet the higher you go in categories the less total numbers of players. The majority of active gamers are probably Very Casual or Casual, and the only items either buys are dice, maybe a miniature, and a core rulebook - and perhaps not even that.

My point of all of this is that a game company, in order to survive beyond the initial release of the core rulebook, has to keep the Dedicated-to-Diehard fan base (maybe 30% of the total number of active players) happy.

But again, don't get too caught up on numbers - they're not meant to be definitive but illustrative (and highly speculative). They could be way off, although I think the general spirit of the proportions is about right. Remember, we're talking about millions of gamers - so to say that less than 5% are Diehard and about 10% are Serious, is still to say that there are some hundreds of thousands of gamers that are serious about roleplaying.

A blip on the radar? I'm sure there are rather a large number of d20 publishers that don't think 3e to 3.5 was a blip on the radar. For most publishers, that was the death knell of their publishing in D&D.

I was talking about fan reaction, not other publishers. I don't remember there being a lasting outcry from the fanbase and a mass exodus to other games like we've seen with 4E.

3 years after publishing 2e, according to some claims by people here, D&D had lost almost HALF of its player base. It had certainly lost a great deal by all accounts. 3 years after publishing 2e, D&D was in SECOND PLACE to Vampire in sales (at least briefly).

Good point. I think what we saw in the early 90s was the "Boomer" generation of D&D players (those who started in the late 70s and early 80s and made up the bulk of the so-called "25 million" D&D players of the early-to-mid 80s) growing up. That generation, my generation, went off to and graduated from college and then focused on their social lives and careers. In my opinion, part of the 3E boom was due to the fact that a lot of these folks came back - or at least those that had been at least Dedicated players - and started to settle down a bit with families, and wanted some form of creative/fun outlet that wasn't drinking or poker.

The Vampire wave was a new sub-generation of slightly younger players with a more postmodern outlook. I don't think this group was taken away from D&D as much as it was created, a new cultural group.

4e was briefly in second place to another D&D game - Pathfinder. It would be more worrying if it had been a non-d20, non-D&D game. But, it wasn't. A game that leveraged the D&D name and a great deal of really, really excellent marketing (and I won't deny for a moment that Paizo is WAY better at marketting its game to existing D&D players) managed to briefly pull ahead of 4e D&D. We'll see how things go a few years down the road.

It will be very interesting to see how this plays out. I personally think that Pathfinder has more of a cap on total players than D&D does, partially because of the brand name but also because of the game itself. There are a large group of D&D players that won't go to Pathfinder, that prefer 4E and may be open to 5E, but feel that Pathfinder is "going backwards" to 3.5. I admit to being one of them (this is not to say that I wouldn't play and enjoy Pathfinder - and I do buy quite a few of Paizo's products - but that I prefer 4E and am curious as to what the next iteration of D&D might be).

I think it's the general tenor of a small, but EXTREMELY vocal segment of the community.

True, but it is an important segment - it is a significant portion of the Dedicated, Serious, and Diehard fanbase that is active on message boards and ends up being influential because of the loudness of its voice.

When they used an apparently hefty initial advertising budget from Hasbro to commission a commercial where they dumped dragon dung on previous fans.

Except that they didn't "dump dragon dung" on the fans, they mildly made fun of the older game. If I remember correctly, that is. Certainly it wasn't the best PR, but people have blown this way out of proportion, imo.


4E is NOT "failing".
DDI is making a very nice, steady stream of cash.

But the market is deeply split now. D&D as a brand could be doing vastly better than it is.

Well put - and this is crucial. Yes, 4E is (probably) doing fine overall, but if you are the Hasbro exec in charge of oversight of WotC, or if you are the D&D bigwig (Bill Slaviscek?) you're probably not satisfied with "fine." The crucial part is that D&D as a brand could be doing much better - that is the point. To put it into letter grades, I think WotC's handling of 4E has been in the D to C range; a D is still a passing grade and a C is still adequate, but neither are good. And when you have the hottest brand name in the industry you should be doing much better than adequate.

Now it may be that 3E was catching lightning in a bottle and that the world has moved on and we'll never see another traditional tabletop RPG renaissance. But if you're WotC, you're looking for ways to manufacture another renaissance, a new Golden Age - you simply can't operate under the assumption that the Golden Days are gone and RPGs are a dying hobby...otherwise you might as well make as much money as you can for as long as possible and start preparing to sell the brand.

To be honest, I wouldn't be surprised if that is exactly what WotC is doing. But only time will tell. What someone described as WotC throwing all sorts of stuff at the wall to see what sticks may be their last gasp efforts to find something profitable enough to continue. If nothing sticks, or sticks well enough, we may be seeing the final days (years) of WotC D&D.
 
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