I quit buying Dragon regularly about the time that 2E came out. Quit gaming at that time too. I started back up with 3.0 and have purchased 3 Dragon mags since then. The only one I was happy with was the issue that had updates to some of the old settings (Mystara and Birthright in particular).
Why don't I buy it? For a lot of the same reasons mentioned here on this thread. I have stopped buying most ANY new "crunch" stuff for my game. Don't need/want it. I have too much as it is. What would I like?
Fiction? - Only if it is like the Voyage of the Princess Ark articles that had a clear tie in to the game.
Prestige Classes? - No new ones, let's try fleshing out the "basic" ones that were given in the DMG. Interesting ideas on how to make the ones I already have something more than just a "power up".
Give the magazine a direction. Someone said that Dungeon => Adventures/Location Specific. Fine, make Dragon => Character/Campaign Specific items. Players AND DM's can use this kind of "imagination spark".
And another thing. Looking back at my old issues (started collecting at #69), I loved stuff on other genres (superhero, spy, sci fi), game systems, game and miniature reviews (real reviews, not adverts disguised as reviews), and articles that I could use to add depth of character to my campaign rather than depth of rules (9 Hells articles come to mind as an example of depth of character...loved that article).
Oh yeah...the covers were better back then too.
