The following are the main reasons I think D&DN is going to be in trouble.
1. Lack of online excitement/hype 6 months out from release. Ok some people are looking forward to it of course but I am comparing it to the launch of 3rd and 4th ed here. Apathy or hatred also seems to be a common online opinion expressed across numerous forums.
I'm still looking forward to it. I remember the 3E hate being after the launch of 3E. Beforehands, I remember mostly positive stuff because they were bringing D&D back from the abyss of the mid to late 90s where TSR almost went out of business. The same with 4E.
2. A fragmented player base. 4E sold well on launch at least and that was based on the strength of the D&D brand and the good will 3rd ed had built up I suppose along with the desire for something new. Conditions are very different heading into 2014 compared to 2008. Ten years ago if you asked someone what D&D they were playing 90%+ it was 3rd ed and in effect the player base was unified. Now you have to ask what edition they play and it could be 3.5, 4E, Pathfinder, D&DN or one of 20+ clones.
Pathfinder was already producing 3.5e compatible products, including their popular Adventure Paths, when 4E came out. Plus, it was well publicized that they were going to be putting out D&D 3.75.
3. Paizo. Lisa, Eric and an alumni of ex WoTC/TSR era staffers have done well with Pathfinder. We know PF outsold 4E by 2011 at the latest (2010 by some reports) and that they were getting 12.4 million a year in 2012 with 30% growth rate. If they keep that up they will be coming close to 20 million a year in 2014 and in an average year D&D is worth about 25-30 million according to Ryan Dancey. DDI still make around 6 million a year so most of the gaming dollars from 3.5 era D&D is accounted for between PF and DDI. Paizo is producing a similar amount of content as the old TSR.
I like Pathfinder as a game, but I don't think a 30% yearly growth rate is realistic.
4. Attack of the Clones. Since 2008 there has been an OSR revival. There is no OSR Pathfinder as people are playing around 20+ clones and retro games but the major ones seem to be Dungeon Crawl Classics and Castles and Crusades. Gygax magazine under a new TSR has been launched as well and it out sold Ghosts of Dragonspear Castle on rpgnow.com. The big selling PDFs on D&Dclassics.com are all TSR era adventures. It is hard to say how big the OSR community is but they are producing more content than Paizo and someone is buying the adventures.
OSR? Open System...? And, RPG Now is hardly the be all to end all of sales of RPGs, is it?
5. Lack of big name designers. A popular designers name will sell copies of an RPG. Gygax back in the day, Monte Cook and Numenera these days. D&DN lacks a big name like Gygax, Mentzer, Cook (either one) who have designed a popular edition of D&D. Mearls seems a nice guy but 4E was not his baby and his 4E work by most accounts was lack lustre. Keep on the Shadowfell seems to be infamous for being bad.
I've been gaming since the late 70s and couldn't tell you who designed 3E, 3.5E, 4E or Pathfinder. And, to me, 1e/2e is Gary Gygax and Ed Greenwood for the Forgotten Realms. I know some other names involved, but couldn't tell you if they were designers, or something else.
6. D&DN lacks a clear focus and target audience. D&D for everyone seems to be a dubious design goal. Ditching the goals of 4E seems to be a good way to annoy your current audience (see 2008 for how that goes down) and it retains to many 4Eisms to appeal to a vast majority IMHO of the OSR and 3.x crowds. Damage on a miss, reskinned 4E daily powers as spells, all classes having the same attack proficiency probably will not appeal to those who like OSR or 3.x. One could argue about real vancian magic etc but if you are playing OSR or 3.x obviously it is not a deal breaker for you.
How many 4E players are wedded to the system? That's the key. I think most of the people I know that play 4E are
not in love with the system. But, that is just anecdotal.
7. A new generation of neo grognards are born. The original grognards are starting to play new clones like DCC, Castles and Crusades, ACKs etc even though they use modern mechanics and the neo grognards who rejected 4E have Pathfinder and the OGL to keep them happy. An unknown amount of 4E players will reject D&DN out right and while it helps having new product come out the original grognards went without official support for almost 2 decades. More than a few 4E posters have been vocal in their dislike for D&DN so if D&DN doesn't appeal to 3rd or 4th ed players in large numbers it is doomed.
bah - go back to old Dragon magazines and look at letters to the editor whining about 2E coming out. People are always complaining, and the internet gives them even more room to do it.
8. Forum numbers on wizards.com forums are way down it seems. The 4E forums are very quiet, the FR forums are almost a ghost town. Kind of related to a lack of internet buzz I suppose but forum activity does over lap with how well a D&D edition is received. See the online hatred directed it 4E and how it over flowed into real life. You do not need a majority of gamers on your forums but it probably helps to have an active and vocal community dedicated to your game. In 3rd ed we used to have FR authors posting on the WoTC forums which had a dedicated novels section.
Other than a few fairly well received Next adventures, they haven't put out much product in well over a year now, so traffic naturally decreases. I don't recall that big a gap between 3.5e and 4e, though, so that probably plays a part.
9. Loaded and leading survey questions. A lot of the survey questions were not really designed to get genuine feedback and they avoided some important questions all together IMHO. Several things were presented as fiat accomplice. The 2nd packet (the one with the Sorcerer and Warlock) seemed to be the most popular one on the WoTC forums and they are making some rather large assumptions about bounded accuracy for example and D&DN monsters suck due to BA. The warlord class is supposed to be a fighter subclass now, perhaps they should have asked should the class exist as a full class. Even New Coke tested well and that turned out to be a disaster for coke, although the reintroduction of classic coke was a PR win.
No idea on this, as I barely looked at the playtest surveys.
10. Lack of focus in the play test packets. Put bluntly the play test was all over the place. Leaves the impression it was really a PR stunt. Compared to the Pathfinder playtest you had a good idea what you were getting. Monster math was borked, I have doubts about some of the other concepts such as saves as well. With the numbers being wonky in both 3.0 and 4E and everything WoTC has done when they have started from scratch I have severe doubts about D&DN before it is even released. Might just wait for the inevitable .5 or essentials math fix to make the game semi playable.
I agree on this last piece, as the few packets I did get were a jumble of PDF files. I much preferred it when I picked up the softcover version of Ghosts of Dragonspear Castle and had the rules in one nice book and nicely formatted. Made it a lot easier for me. But, I'm an old crabby guy now, so all these PDF files and tablets can get offa my lawn.
So, I think it still remains to be seen.