Why do people insist on saying such things that are so obviously wrong and not backed up by real data.
Firstly, sales of RPG's and poll after poll (and not only polls here) have clearly shown that the number of players not buying the current edition is at least as large as the group that does, and likely larger.
That is not a
"small" audience.
Secondly, it's amazing that of all the reasons for why people have stopped buying current products (and there are many), you're able to distill them all down to this one. And then make a claim that this one reason is the "majority" reason for why people don't buy anymore.
I'd challenge you to show the data that supports your claim. Where are the polls that show the number one reason why people don't buy books anymore is because they have all the books they'll ever need? And where is the data that shows because of this that it's futile to not seek feedback from and market to former customers?
Making such claims in the absence of such data does not make sense.
But, a point that does make sense is that if at least half of your potential customer base is not buying your products (and maybe more than half), then the only reasonable thing to do from a business perspective is to find out why, and then change accordingly. To do otherwise is foolish.
But I'm fairly sure you know that. Which makes me wonder that if you know better from a business perspective, yet you still insist it is your perspective of the business, and I assume that you're a rational person, then that leaves the only conclusion as you have another motive for feeling the way that you do.
I wonder what that motivation truly is...