It is WotC's prerogative to charge what they think the market will bear.
The more expensive the PHB the less likely I am to buy it, but it's by no means certain that I would buy it even if it were (say) $40 - it would probably have to be $20 or so, such that as an outlay it's effectively negligible, before I picked it up without thinking. As well as the cost I also have serious storage issues, and so am trying to limit my purchase of large RPG books that I am not likely to use.
If I were guaranteed to use it then I would buy it without a problem at $50. I am now in my 6th year of 4e gaming, and to support that game I have bought 32 hardbacks, 5 boxed sets, 6 softback rulebooks and 3 modules. Call it $30 per book on average, and that's around $1400 worth. My campaign is likely to finish this year, after 6 years at around 20 sessions per year. So that will be more than $10 per session outlay. (Even more if you consider the cost of non-4e material that I bought in the past but did not use until my 4e campaign - that's probably another $30 worth of modules at least.)
In other words, I'm prepared to pay for RPG materials for a game that I'm playing and would enjoy playing again in the future. It's just that I don't anticipate playing much, maybe any, D&Dnext.
The more expensive the PHB the less likely I am to buy it, but it's by no means certain that I would buy it even if it were (say) $40 - it would probably have to be $20 or so, such that as an outlay it's effectively negligible, before I picked it up without thinking. As well as the cost I also have serious storage issues, and so am trying to limit my purchase of large RPG books that I am not likely to use.
If I were guaranteed to use it then I would buy it without a problem at $50. I am now in my 6th year of 4e gaming, and to support that game I have bought 32 hardbacks, 5 boxed sets, 6 softback rulebooks and 3 modules. Call it $30 per book on average, and that's around $1400 worth. My campaign is likely to finish this year, after 6 years at around 20 sessions per year. So that will be more than $10 per session outlay. (Even more if you consider the cost of non-4e material that I bought in the past but did not use until my 4e campaign - that's probably another $30 worth of modules at least.)
In other words, I'm prepared to pay for RPG materials for a game that I'm playing and would enjoy playing again in the future. It's just that I don't anticipate playing much, maybe any, D&Dnext.