WotC Wizards hiring D&D Creative Brand Manager

[bedir than]

Creative Brand Manager, D&D Franchise

Creative Brand Manager, D&D Franchise

jobs.hasbro.com

What You'll Do:​

• Maintain, update, and distribute D&D Franchise’s lore and reference archive.
• Research, organize, and curate D&D worldbuilding elements—characters, settings, storylines, and themes—into clear, actionable resources for cross-functional and external teams.
• Develop and evolve creative toolkits and brand tenets that enable consistent, high-quality storytelling aligned with the heart of Dungeons & Dragons.
• Partner with internal teams and external collaborators to translate the creative and narrative pillars of D&D into new expressions across media, products, and experiences.
• Act as a steward of D&D’s storytelling and brand identity, ensuring that all creative work honors the brand’s tone, spirit, and aspirational qualities.
• Offer constructive feedback and creative problem-solving, maintaining fidelity to the IP while supporting innovation and forward-thinking perspectives.

 

[Parmandur]

Sounds pretty fun.

 

[bedir than]

Kinda an encyclopedia of lore and marketing-brand specialist
And you'd get to live in the City of Dragons

 

[Sorcerers Apprentice]

Now that is a Nerd job if there ever was one.

Whoever gets the position is going to have a ton of fun!

 

[Whizbang Dustyboots]

Whoever gets the position is going to have a ton of fun!

Ideally, they'd be really excited about reading all of the Forgotten Realms and Dragonlance novels and turning them into an actionable in-house bible. (The wikis online sometimes have idiosyncratic takes on things, and don't differentiate between editions, which is how WotC handles its canon now.)

 

[humble minion]

I’d need to do a search back in the enworld archives, but didn’t WotC advertise for an almost identical position a year or two back?

 

[Parmandur]

I’d need to do a search back in the enworld archives, but didn’t WotC advertise for an almost identical position a year or two back?

It strikes me as being pretty close to Chris Perkins final job description.

 

[GMMichael]

"Actionable resources?" "Narrative pillars of D&D?" The last is the best: "forward-thinking perspectives." Is that not the same thing as "innovation?"

I hope a real person enjoys that gainful, cross-team supportive role in a franchise-focused, inclusive environment.

 

[Morrus]

I’d need to do a search back in the enworld archives, but didn’t WotC advertise for an almost identical position a year or two back?

I feel like they did too… not even that far back, but maybe I’m misremembering.

 

[Charlaquin]

I feel like they did too… not even that far back, but maybe I’m misremembering.

I think @Parmandur is right, it’s very similar to the job description of the position Chris Perkins moved up to shortly before leaving WotC. That job didn’t include language about the “D&D franchise” cause they hadn’t adopted that model yet, but in practical terms it sounded like pretty much the same job.