I agree with those who have strongly criticized the marketing. I am actually still interested in 4e, at least to see if it might be an improvement. But I feel like I am interested in it largely despite of the marketing and not because of it. The marketing largely has made me feel talked down to by the designers. It think the key difference was that with 3e, the designers did the marketing by showing bits and pieces of what was coming, and what we saw was interesting. This time they are largely trying to keep things secret, while continuously talking at us to tell us that they know better and we just have to belive them that it is "really cool". Also, a lot of things just seem like marketing gimmicks to get me to spend more money than I need to spend to enjoy the game. I wish they would focus on making a great product rather than trying to force me into paying for things I don't want. If the new rules are great, then I will like them and I'll gladly pay for stuff to enjoy the new edition. If they are not, no amount of internet gimmicks and no amount of bloggers telling me it is "cool" is going to force to to spend money.